Jul 29 2024 36 mins
The 2024 election landscape is anything but constant. Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Steve Passwaiter, President of Silver Oak Political, in this podcast episode.
Listen as Nicole and Steve discuss:
- BIA’s new (and increased) political ad forecast projections driven by heightened fundraising.
- How Kamala Harris might utilize inherited campaign funds differently from the Biden campaign.
- Financial dynamics of pivotal Senate races in Montana, Ohio, and Arizona, and their effects on voter turnout.
- Importance of traditionally blue and swing states and why the Ohio Senate race could break spending records.
- Growing influence of state Supreme Court and legislative races on local political advertising.
This episode touches on the evolving landscape of political advertising, and sets the stage for the next episode, where trends in CTV and OTT political spending will be explored.