Leading Local Insights

Jan 15 2025 98 ep. 22 mins 3
Leading Local Insights Podcast artwork

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at [email protected].

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Enhancing Public Safety: The Evolution and Impact of Datacasting

Jan 15 2025 14 mins  
Did you know that broadcast datacasting, which started with closed captioning, now plays a vital role in public safety and emergency communications? SpectraRep, an affiliate of BIA, has pioneered datacasting and is developing a nationwide wireless network for public safety, emergency management, remote learning, and more. In this podcast, SpectraRep’s COO, John McCoskey, and CTO,

2024 Election Insights: Lessons for the Next Cycle

Nov 25 2024 43 mins  
Industry experts Steve Passwaiter (Silver Oak Political), Nicole Ovadia (BIA), and Paige Albiniak (TVNewsCheck) dissect the 2024 election aftermath in this insightful podcast. Tune in to: Identify unexpected twists and crucial shifts in voter behaviorUnderstand the rising influence of Connected TV, OTT, and podcast appearancesLearn how earned media shapes voter opinionAnalyze how f

Direct Mail's Digital Revolution: A Conversation with Valpak CRO Jay Loeffler

Oct 22 2024 35 mins  
In the digital age, direct mail is adapting to remain a powerful force in local advertising. In this episode, Valpak's CRO, Jay Loeffler, joins BIA's Nicole Ovadia to discuss how Valpak is combining targeted Connected TV/Over-the-Top ads with personalized mailers for a data-driven approach to helping Advertisers achieve their goals. This strategy is crucial as BIA's 2025 forecast p

Local Radio in Focus: Geofencing, Politics, and Revenue Growth

Oct 01 2024 21 mins  
In our latest podcast episode, BIA's Nicole Ovadia and Rick Ducey delve into key topics from our recent RAB webinar on local radio opportunities. They explore the impact of geofencing on advertising strategies, the ongoing influence of radio in political campaigns and small market opportunities as compare to large markets. Rick provides insights on how geofencing enables stations t

Political Advertisers Flock to CTV/OTT: A New Era in Campaign Spending

Sep 04 2024 30 mins  
Political ads are dominating Connected TV (CTV) and Over-The-Top (OTT) platforms. On this episode, BIA’s Nicole Ovadia welcomes Rich Crone, Director of Political at Jamloop, to discuss how campaigns use streaming data to precision-target voters. With BIA projecting $11.7 billion in 2024 political ad spending, CTV/OTT is getting more of the increased ad spend. Crone breaks down th

The Money Trail: Political Shakeups and Down Ballot Races Captivating Local Ad Dollars

Jul 29 2024 36 mins  
The 2024 election landscape is anything but constant. Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Steve Passwaiter, President of Silver Oak Political, in this podcast episode. Listen

Unpacking the Unexpected Record Political Ad Spending of 2024 with BIA and Steve Passwaiter

Jun 03 2024 29 mins  
Get ready for the most expensive election season in history! With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates, the 2024 races are shaping up to be a financial frenzy. Steve Passwaiter, the president of Silver Oak Political, is joining forces with BIA's Forecasting VP, Nicole Ovadia, to make sense of it all. From the factors fueling t

Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show

Apr 22 2024 28 mins  
The 2024 NAB Show in Vegas put a spotlight on the seismic shifts happening in broadcasting media. Capture the optimism and excitement for what’s happening in this episode as BIA’s Christina Hurley, Rick Ducey, and Nicole Ovadia unpack their key takeaways and offer their optimism around the industry’s readiness to embrace new technologies. The BIA team discusses how ATSC3 and

Decoding the $172 Billion Puzzle of Local Ad Spending in 2024

Mar 14 2024 13 mins  
Unlock the secrets of what’s driving local advertising in 2024 as BIA's Nicole Ovadia and Rick Ducey discuss the firm’s March update to the 2024 U.S. Local Ad Forecast. They explain the backdrop behind the adjusted estimate of $172 billion, which is buoyed by political advertising, now pegged at $11.1 billion. Plus, hear how Connected TV (CTV)/Over-The-Top (OTT) platforms are i

Local CTV and FAST Services Sales 2024 Outlook with Premion's John Vilade

Jan 29 2024 32 mins  
In this general election year, CTV has become even more important for political and issue campaign media investments. As local inventory has increased and programmatic trading making it easier and more powerful to activate specific audience segments and optimize those buys, CTV is benefiting from significant tailwinds in 2024. Premion’s head of sales, John Vilade joins BIA’s Le