Sep 04 2024 30 mins
Political ads are dominating Connected TV (CTV) and Over-The-Top (OTT) platforms. On this episode, BIA’s Nicole Ovadia welcomes Rich Crone, Director of Political at Jamloop, to discuss how campaigns use streaming data to precision-target voters. With BIA projecting $11.7 billion in 2024 political ad spending, CTV/OTT is getting more of the increased ad spend.
Crone breaks down the Biden-Harris and Trump-MAGA campaigns' strategies, showing how redistricting and voter apathy impact spending. Crone also highlights how the flexibility and precision of CTV and OTT makes them ideal for campaigns and unique ballot initiatives that seek to hit specific voter segments. Hear about what’s happening in Nebraska, Montana, and other pivotal battlegrounds, where CTV and OTT platforms are proving invaluable as traditional media saturates. Tune in to hear about the shifting landscape of local political advertising.
Sponsored by JamLoop: JamLoop is the leading CTV advertising platform for political campaigns of all sizes to launch within 24 hrs. Reach your local audiences fast, whether it’s for municipal, county, state, or nationwide campaigns. Advanced data segmentation gives you immediate access to targeting key voters across 1200+ segments, 300+ premium CTV publishers, at a zip code level - combined with real-time tracking and optimization. Learn more at www.jamloop.com.