Feb 12 2025 55 mins 1
Melanie Kyrklund, Global Head of Experimentation, Specsavers shares her personal journey of establishing a global Centre of Excellence experimentation operating model at Specsavers. Melanie discusses the business triggers for the change, the planning and preparation involved, and the key measures of success for the transition.
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Melanie Kyrklund is the Global Head of Experimentation at Specsavers. Specsavers is a multinational optical retail chain, operating in 11 countries with revenues of €4.1B. She has more than 15+ years’ experience gained in global roles across analytics, experimentation, digital marketing, and product management.
At Specsavers, her primary responsibility is to facilitate enablement of experimentation across the organisation - building processes, tooling, data, and technical governance to scale experimentation reliably. Prior to this, Melanie has worked as Head of Site Optimisation at Staples Europe, eCommerce Product Owner at Booking.com and Optimisation Consultant at Liberty Global.
She is passionate about translating data insights into actionable business strategies and customer solutions through continuous learning via experimentation.
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Want more? Head to the First Principles website for the episode transcript, resources and reading lists - https://www.firstprinciples.ventures/ep024-melanie-kyrklund-establishing-a-global-experimentation-centre-of-excellence
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