Experimentation Masters

Feb 26 2025 25 ep. 49 mins 6
Experimentation Masters Podcast artwork

The leading resource for product experimentation. Learn practical tips, methods and techniques from world-leading experts in experimentation. Design better experiments, lead with more confidence and have more impact in your organisation. Learn faster. Make better decisions.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


EP025 - Bjarn Brunenberg - TomTom - A Strategic Experimentation Framework

Feb 26 2025 58 mins  
Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Bru

EP024 - Melanie Kyrklund - Specsavers - Establishing a Global Experimentation Centre of Excellence

Feb 12 2025 55 mins  
Send us Feedback Melanie Kyrklund, Global Head of Experimentation, Specsavers shares her personal journey of establishing a global Centre of Excellence experimentation operating model at Specsavers. Melanie discusses the business triggers for the change, the planning and preparation involved, and the key measures of success for the transition. --- Melanie Kyrklund is the Global Hea

EP023 - Tracey Reed - Air New Zealand - Creating The Airline Of The Future With Experimentation

Nov 20 2024 43 mins  
Send us Feedback Tracey Reed, Senior Conversion Optimisation Specialist, Air New Zealand discusses how the airline uses experimentation to create elite customer experiences. Tracey shares how to solve the right customer problems, influencing for impact at multiple levels of your organisation and why experimentation needs to be less confronting for the uninitiated. --- Tracey Reed i

EP022 - Adam Furness - Designing Growth Experiments: Experiences Your Customers Will Love & Pay For

Nov 19 2024 42 mins  
Send us Feedback In this episode of the podcast, Adam Furness, Design Manager - Growth, Atlassian discusses Designing Growth Experiments: Experiences Your Customers Will Love & Pay For. Adam shares why Good and Fast can co-exist, Atlassian's Good, Better, Best Framework and how designers build confidence around a new opportunity. --- Adam Furness has spent 10+ years leading wor

EP021 - Sunita Verma - H&M - Mindset Over Metrics: Using Experimentation To Develop A Data-Driven Culture

Nov 13 2024 45 mins  
Send us Feedback In this episode of the podcast, Sunita Verma, Test & Learn Specialist, H&M discusses why mindsets and relationship building matters the most when developing an experimentation culture. Sunita shares insights on managing a global experimentation program, how to start small and make a fast start and gaining stakeholder confidence to impact bigger strategic de

EP020 - Ken Kutyn - Amplitude - Developing High-Velocity Experimentation

Nov 12 2024 51 mins  
Send us Feedback In this episode of the podcast, Ken Kutyn, Principal Solutions Engineer, Amplitude discusses how to develop high-velocity experimentation in your organisation. Ken shares what a good experimentation program strategy looks like, laying a solid foundation for experimentation and critical steps for scaled experimentation. --- Ken Kutyn is a Principal Solutions Enginee

EP019 - Jonas Alves - ABsmartly - Building & Scaling A World-Class Experimentation Platform

Nov 11 2024 42 mins  
Send us Feedback In this episode of the podcast, Jonas Alves, CEO ABsmartly, discusses building and scaling one of the world's leading experimentation platforms. Jonas shares why you need to keep experimentation simple, worrying less about experiment interaction effects and future directions for ABsmartly and the experimentation industry. --- Jonas Alves is the CEO and co-founder o

EP018 - Aleksander Fabijan - The Experimentation Flywheel - Growing A/B Testing Momentum at Scale

Aug 19 2024 63 mins  
Send us Feedback In this episode of the podcast, Aleksander Fabijan, Senior Product Manager Microsoft Experimentation Platform (ExP) team, provides practical strategies and lessons from his paper - It Takes a Flywheel to Fly: Kickstarting & Growing A/B Testing Momentum at Scale. Alex shares how to use the five-step experimentation flywheel to increase experimentation velocity i

EP017 - Erin Weigel - How To Design Effective Product Experiments

Jul 29 2024 42 mins  
Send us Feedback In this episode of the podcast, Erin Weigel, Senior Group Design Product Manager provides an overview of the journey and challenges of writing her new book Design for Impact: Your Guide to Designing Effective Product Experiments. We discuss some of the key points that stood out when reading Erin's book. --- Erin Weigel is currently Senior Group Design Product Manag

EP016 - Matt Mulvey - Transforming Customer Experience at British Airways

Jul 07 2024 55 mins  
Send us Feedback In this episode of the podcast, Matt Mulvey, Senior Experimentation Specialist at British Airways, shares how the UK's flagship airline is undergoing an innovation renaissance with its £7B Transformation Project. Learn how one of the world’s leading airlines plans to transform and improve customer experience. --- Matt Mulvey is a Digital Experimentation Speciali