1000 Experiments Club

Sep 10 2024 16 ep. 49 mins 27
1000 Experiments Club Podcast artwork

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by Marylin Montoya, Chief Marketing Officer at AB Tasty. Join Marylin and the marketing team as they sit down with the most knowledgeable experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

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Failing Forward for Experimentation Success | Shiva Manjunath

Sep 10 2024 45 mins  
Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunking best practices, embracing failure, and fostering a culture of learning can elevate experimentation to new heights.

The Past, Present, and Future of Experimentation | Bhavik Patel

Jul 15 2024 42 mins  
What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.

Tapping into Emotional Marketing | Talia Wolf

May 20 2024 39 mins  
Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process and lift conversions.

Trial and Error of Building a Culture of Experimentation | Rand Fishkin

Mar 26 2024 61 mins  
Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail.

Taking an Outcome-Driven Approach | Ruben de Boer

Nov 06 2023 47 mins  
AB Tasty’s VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the various ways AI can impact the optimization of the experimentation process. Ruben also shares ways to involve cross-functional teams to implement a successful culture of experimentation within the organization and why it’s important to

Personalization Approach Remastered | David Mannheim

Sep 05 2023 50 mins  
Redefining Personalization: From tactical add-on to strategic value add. Navigate beyond immediate gratification and make personalization truly personal.

Put Data in the Driver’s Seat | Marianne Stjernvall

Jul 11 2023 56 mins  
AB Tasty’s VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Marianne also shared her own take on the much-debated build vs buy topic and some wise advice from her years of experience with CRO and experimentation.

How to Leverage Disruption in Experimentation | Ben Labay

May 15 2023 53 mins  
AB Tasty’s VP of Marketing Marylin Montoya sits down with Ben Labay of Speero, an agency focusing on empowering product and marketing teams to make better decisions using experimentation programs. Ben shares the importance of implementing frameworks and leveraging disruption for a fruitful experimentation program.

A Conversation with Carlos Gonzalez de Villaumbrosia of Product School

Feb 06 2023 39 mins  
AB Tasty's VP of Marketing Marylin Montoya sits down with Carlos Gonzalez de Villaumbrosia of Product School, the global leader in product management training with a community of over one million product professionals. Carlos shares a revolutionary solution to fill the need for expertise in product management and build better products.

A Conversation with Elissa Quinby of Quantum Metric

Oct 24 2022 39 mins  
AB Tasty's VP Marketing Marylin Montoya sits down with Elissa Quinby of Quantum Metric, an experience analytics company that helps brands to gain insights about their customers and make rapid, data-driven decisions. Elissa explains why a frugal mindset around experimentation can actually accelerate the process and increase resourcefulness.