The Public Relations Podcast

Dec 04 2024 144 ep. 16 mins 18
The Public Relations Podcast artwork

The Public Relations Podcast is more of an experience than a show. Expect a combination of technique discussions, technique news, chats, idea testing, and even campaigning for the comms industry, spread across 1 or more episodes a week of about 10 mins in length. Focused on helping independent PR and comms pros (in-house or agency) punch above their weight when resources are tight. Hosted by former PR, broadcaster, journalist and news editor Richard Midson. More: www.ThePublicRelationsPodcast.com

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PRBites - How Jaguar cars missed the point of modern comms

Dec 04 2024 8 mins  
Marketing has changed, but it doesn't seem that some people have. Jaguar Cars came out with a new marketing campaign that was widely criticised. It turned the old brand on its head but used techniques that worked well 10 years ago. It helps to highlight some of the ways that things have moved on, which we will look at in the podcast. PLUS, your weekly Comms Conundrum. What would

PRBites - Using information for leverage

Dec 02 2024 12 mins  
Inside information that you can't easily find on Google is currency, and with information, you can buy access and favours. So why don't many press releases include it? Including inside information and insights magnifies the effectiveness of your pitches. We look at some ways to gather it for your pitches. And we look at some research on how to connect with Gen Z. The Public Rela

PRBites - Being honest about AI

Nov 27 2024 8 mins  
After generating an AI Christmas advert, Coca-Cola has found itself in an awkward situation. Some people are not happy about it. So, should they have made it clear it was generated by AI or shied away from it? PLUS, what would you do in this situation when you're trying to protect the reputation of a furniture maker when a product is not up to standard? How much would you defend i

The Secret to Creating Trends: How to Make Your Story Unmissable

Nov 25 2024 16 mins  
What makes a story go from overlooked to irresistible? In this episode, we’re diving into the art of creating trends—how to take your story, even if it’s not already trending, and position it as something everyone wants to talk about. We’ll explore the psychology of FOMO, share real-world examples and give you practical steps to frame your story for maximum impact. Wheth

PRBites - Two examples of authenticity

Nov 20 2024 11 mins  
What is authenticity? Is it just one thing or different things to different people? In today's episode, I look at two very different politicians who are achieving authenticity with their audience and look at what comms pros can learn from it. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me -

PRBites: Turning your PR into a "spectacle"

Nov 18 2024 18 mins  
What does it take to turn a story into a spectacle that people want to discuss and cover? Last week, an event happened that summed up a lot of the approaches to doing this, and I discussed this in today's podcast. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com Where you can find me - You'll find me here - LinkedIn

PRBites - A new threat to reputations from AI

Nov 13 2024 9 mins  
Imagine your client was accused of a crime they didn't commit by an AI bot. How would you handle it? Plus, a book mention, a tip and a comms conundrum to think about. The Public Relations Podcast Website - ⁠thepublicrelationspodcast.com/⁠ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - ⁠LinkedIn⁠ / ⁠info@thepublicrelationspodcast

PRBites - Why you should do real time rebuttals

Nov 11 2024 15 mins  
Speed is everything in modern comms, so how do you handle a real-time rebuttal as it emerges? In today's episode, I share some tips from my own experience and from what guests have shared with me. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / info@thepublicr

PRBites - Should PR show a clear ROI?

Nov 06 2024 9 mins  
- Should PR demonstrate a clear ROI? - Reacting to Comms Question Time - This week's fictional scenario. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / [email protected] #PR #publicrelations #pragency

PRBites - Story pitching

Nov 04 2024 16 mins  
- How Much Are Micro-Influencers Really Earning? - Getting AI to Deliver Exactly What You Need - Story Pitching Tips The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / [email protected] #PR #publicrelations #pragency