The PRovoke Media Podcast

Feb 21 2025 498 ep. 37 mins 50

The PRovoke Media Podcast artwork

Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.

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How PR Pros Can Tackle AI Agents, Trump 2.0 And The Disinformation Deluge

Feb 21 2025 34 mins

FleishmanHillard's head of digital reputation for EMEA, Peter Wilson, joins Maja Pawinska Sims in the Markettiers studio to talk about the emergence of AI agents and the impact that automated processes, reports and analysis 'with the human in the loop' could have on many areas of PR practice, including public affairs and policy monitoring, and getting the balance right between off-

A New Blueprint for Civil Society Engagement from Zeno

Feb 19 2025 43 mins

Building on Zeno Group’s recent report on “Allies & Advocates,” which provides a new blueprint for civil society engagement in an increasingly polarized world, Paul Holmes sat down with Sarah Ogden, chief client officer for Zeno in London, and Georg Schmitt, former head of stakeholder engagement for the World Economic Forum and now a member of Zeno’s reputation advisory

Agency Leaders Podcast: #1, Richard Edelman

Jan 31 2025 34 mins

In the first of a series of interviews with the leaders of agencies around the world, Paul Holmes sat down with Richard Edelman, CEO of Edelman. In a conversation that covered the firm’s history, the reasons it has remained committed to its independence, its Trust Barometer research, and the challenges Richard sees ahead as the competitive landscape evolves. Future editions of th

Balancing Lead Gen and Brand-Building in B2B Marketing

Jan 14 2025 41 mins

Research from UK agency Brands2Life found business-to-business marketers struggling to balance the immediate payoff of lead generation with the long-term imperative of building brand equity.PRovoke Media's Paul Holmes sat down with Emily Thomas of B2L and Coopervision senior global brand director Chris Carter to discuss how marketers can strike the right balance.

CCO Podcast: PMI’s Moira Gilchrist on the “Fifth Estate”

Jan 02 2025 39 mins

Moira Gilchrist, chief communications officer at Philip Morris International, joins Paul Holmes to discuss the “Fifth Estate,” and the changing face of activism.

Podcast: PRophet's Aaron Kwittken On What's Next In AI

Dec 20 2024 34 mins

Aaron Kwittken discusses how he sees the PR using AI in the year ahead.

Lonely at the top? Female agency founders in conversation

Dec 18 2024 43 mins

Fine Lines founder Kat McGettigan and Goldbug founder Lara Gould join Maja Pawinska Sims on the PRovoke Podcast to talk about their career journeys and their experiences as female agency founders and leaders. The duo also dive into the Lonely Female Founders Club, which McGettigan recently launched to support women entrepreneurs in the PR industry and beyond.

PRovokeMedia CCO Podcast: 1. Charlotte West and Adrian Monck

Dec 04 2024 42 mins

In the first of a series of podcasts for and featuring chief communications officers, PRovoke Media founder discussed the various roles that CCOs play in supporting their executive leadership team at the World Economic Forum in Davos. Lenovo's Charlotte West discusses her experience at Davos earlier this year, while former WEF communications chief Adrian Monck drew on his vast expe

Hunter’s Heddy DeMaria On Influence In America

Nov 21 2024 29 mins

Hunter chief insights & strategy officer Heddy DeMaria joins the PRovoke Media podcast to discuss the findings of the agency’s Influence in America study, which looks at which information sources play the biggest roles in influencing purchase choices.

Protecting corporate reputation in a cybersecurity crisis

Nov 15 2024 42 mins

Cyber breaches – like the recent DDOS attacks on archive.org and 23&Me – are making headlines more frequently, and the way they are handled in comms terms can have a lasting impact on corporate reputation. In this episode of the PRovoke podcast, Maja Pawinska Sims is joined by Flora Haslam, European technology practice leader at Finn Partners, Richard Hummel, director of th