How This Video Game Developer Has Used Customer Support as Content to Increase Brand Loyalty - Episode 57


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Feb 20 2025 20 mins  

What if your customer support wasn’t just about fixing problems—but actually informed your approach to content strategy?

In this episode, Austin geeks out over Baldur’s Gate 3 (because what other video game has 7,000 different possible endings? 🤯) and takes a deep dive into how Larian Studios has turned player feedback into a powerful marketing tool. From engaging directly with their community to making improvements based on real conversations, they’ve built an insanely loyal fanbase—and there’s a lot we can learn from them, no matter the industry we're in.

Whether you love video games or just want a fresh way to approach your marketing, we hope you enjoy this solo episode from Austin!

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