Marketing Should Be Fun

Mar 06 2025 59 ep. 29 mins 4

Marketing Should Be Fun Podcast artwork

This is a space where we believe marketing is something you GET to do, not something you HAVE to do. We hope you leave here encouraged, inspired, and a little more excited to share your gifts with the world. Join Austin Savage & Kelsie Zarko, business partners and friends, for biweekly casual conversations about marketing, life, mindset, productivity, branding, and more!

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"What if People Are Annoyed By My Content?" - Episode 58

Mar 06 2025 25 mins

Ever feel like you're bothering people with your emails, posts, and marketing efforts? You’re not alone! In this episode, Kelsie and Austin tackle one of the biggest fears leaders have when it comes to showing up consistently: What if people start to get annoyed with seeing our content regularly? We’re breaking down the misconceptions behind this fear, the mindset shifts you ne

How This Video Game Developer Has Used Customer Support as Content to Increase Brand Loyalty - Episode 57

Feb 20 2025 20 mins

What if your customer support wasn’t just about fixing problems—but actually informed your approach to content strategy? In this episode, Austin geeks out over Baldur’s Gate 3 (because what other video game has 7,000 different possible endings? 🤯) and takes a deep dive into how Larian Studios has turned player feedback into a powerful marketing tool. From engaging directly

What the Onyx Storm Release Teaches Us About Content Marketing - Episode 56

Feb 06 2025 32 mins

Onyx Storm is the fastest-selling adult novel in 20 years. 🤯 The Empyrean series (which starts with the best-selling book Fourth Wing if you've heard that title!) has been taking the world by storm, pun intended. The third book in the series, Onyx Storm, just released and we can learn SO much from the launch process, including how Rebecca Yarros stretched herself as an author/cr

4 Common Barriers to Creating Content Consistently - Episode 55

Jan 23 2025 38 mins

What's the biggest "hack" to building a brand through content marketing? Not stopping. It's true! During our recents ABCs of Content Marketing, consistency came up again and again. Consistency is a huge part of how we add value, how we build trust, and how we create community. But sometimes it's easier said than done. In today's episode, we're covering the 4 most common barriers pe

2024 Content Marketing Year-in-Review: The Latest on Instagram, Podcasts, Blogs, & Email Marketing

Dec 05 2024 48 mins

We're keeping it casual for this one, and after a New Years Eve themed "this or that," we chat about the past year and what we saw change and continue with content marketing. It's so fun to look back on the year and evaluate the changes we saw on social (Instagram specifically), podcast performance, blog strategy, and email marketing. Come look back on the past year with us—we ho

The ABCs of Content Marketing: Creating Community - Episode 53

Nov 14 2024 37 mins

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials! In today's conversation, after a "this or that" about the best way to drink hot chocolate, we're diving into the details of how to use content marketing to build connection and commu

The ABCs of Content Marketing: Building Trust - Episode 52

Oct 31 2024 34 mins

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials! In today's conversation, after a deep-dive into our Halloween traditions and perspectives on Almond Joy, we're diving into the details of how to build trust with your audience throug

The ABCs of Content Marketing: Adding Value - Episode 51

Oct 10 2024 37 mins

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials! In today's conversation, after our first-ever "this or that OR that," we're diving into the details of what it means to add value, 5 practical ways to incorporate value into your con

Somehow We Didn't Cry While Recording This (with 3 Content Marketing Tips to Bring it Back) - Episode 50

Sep 19 2024 34 mins

We're back with a brand new conversation! In today's episode, after a football-themed "This or That," we're diving into some exciting updates coming up in Kelsie's life, the emotions that come along with team transitions, and 3 aspects of content marketing that we're doubling-down on this Fall and beyond. // 📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co �

Helping Coffee Roasters Get Profitable & Addressing Loneliness in Entrepreneurship (w/ Luke Waite) - Episode 49

Sep 05 2024 49 mins

For Episode 49, I had the opportunity to chat with a friend from college with a different but parallel journey to my own. I loved connecting with him for this conversation! Luke Waite is the founder and principal consultant of two companies: Pomelo Coffee Consulting and The Lev Co. His background is marked by turning inefficient cafes, cold brew companies, and coffee roasters that