Marketing Should Be Fun

Oct 31 2024 53 ep. 29 mins 3

Marketing Should Be Fun Podcast artwork

This is a space where we believe marketing is something you GET to do, not something you HAVE to do. We hope you leave here encouraged, inspired, and a little more excited to share your gifts with the world. Join Austin Savage & Kelsie Zarko, business partners and friends, for biweekly casual conversations about marketing, life, mindset, productivity, branding, and more!

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The ABCs of Content Marketing: Building Trust - Episode 52

Oct 31 2024 34 mins

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!In today's conversation, after a deep-dive into our Halloween traditions and perspectives on Almond Joy, we're diving into the details of how to build trust with your audience through

The ABCs of Content Marketing: Adding Value - Episode 51

Oct 10 2024 37 mins

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!In today's conversation, after our first-ever "this or that OR that," we're diving into the details of what it means to add value, 5 practical ways to incorporate value into your cont

Somehow We Didn't Cry While Recording This (with 3 Content Marketing Tips to Bring it Back) - Episode 50

Sep 19 2024 34 mins

We're back with a brand new conversation! In today's episode, after a football-themed "This or That," we're diving into some exciting updates coming up in Kelsie's life, the emotions that come along with team transitions, and 3 aspects of content marketing that we're doubling-down on this Fall and beyond.//📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co🔔

Helping Coffee Roasters Get Profitable & Addressing Loneliness in Entrepreneurship (w/ Luke Waite) - Episode 49

Sep 05 2024 49 mins

For Episode 49, I had the opportunity to chat with a friend from college with a different but parallel journey to my own. I loved connecting with him for this conversation!Luke Waite is the founder and principal consultant of two companies: Pomelo Coffee Consulting and The Lev Co. His background is marked by turning inefficient cafes, cold brew companies, and coffee roasters that a

Growth Stories: Solopreneur Success (w/ Tara Bohm) - Episode 48

May 16 2024 40 mins

It's incredible to see long-term clients gain momentum through hard work and consistency, and that's exactly what has happened for Tara Bohm. Tara helps women with curly hair understand how to embrace and care for their curls, and has grown by over 80,000 followers on Instagram in the past two years.In this conversation, she and Kelsie discuss the challenging part of rapid growth,

From 15,000 to 13 Billion: Why You Shouldn't Cut Your Content Marketing Strategy Short - Episode 47

Apr 25 2024 23 mins

Check out Austin's LinkedIn post featuring the MrBeast tweet being discussed.Can you imagine going from 15,000 views a year to 13 billion views a year on your content? That's what happened for MrBeast, the 2nd largest creator on YouTube. And guess what? It only took 12 years!In this episode, Austin and Kelsie are diving into an insightful tweet MrBeast shared a couple years ago, ho

Connecting & Empowering Individuals with Limb Differences (w/ Lisa DeWeert) - Episode 46

Apr 04 2024 48 mins

Lisa DeWeert is a long-time friend of Austin's and the Co-Founder of an incredible organization called Moxie Adaptive, an organization committed to creating a space to connect and empower individuals with limb differences. Lisa was born with smaller muscles in her arms and hands, and as a result of a significant research project, met hundreds of people who didn't have a space to ta

Does Content Really Have a Shelf Life? - Episode 45

Mar 21 2024 21 mins

Have you heard the principle of content having a "shelf life?" Perhaps you've heard the statistics about how posts on certain social media platforms only have a "shelf life" of just a few hours. While this is certainly true in relation to algorithms, we believe this is an overly-simplistic way to look at content marketing and today we're sharing why.After a "this or that" about Mar

Reflections on Conversations With a College Communications Class | Episode 44

Mar 07 2024 24 mins

In today's episode, after a "this or that" about calling/texting (apparently Austin is the only person who calls Kelsie other than her mom and grandma 🤣), we're diving into a recent experience Austin had to present to a communications class at North Central College. Most of all, we hope this conversation is a reminder to break out of your routine every once in a while, and look

Why Featuring YOU Matters in Your Content Marketing - Episode 43

Feb 22 2024 23 mins

You've heard us say it before: Content performs on a human level. This is one of the most important foundations of an effective content marketing strategy. But what does that look like in practice? How do contextualize content that is personal alongside the value we want to provide to our audience?Ep. 15: Why Human Connection & Relationships Are Key to Brand GrowthEp. 38: Consi