May 25 2022 59 mins
Professors Meng Zhu, Dipankar Chakravarti, and Jian Ni join Consumer Insights 101 to discuss several of the findings from research included in the Healthcare and Medical Decision Making issue of the Journal of the Association for Consumer Research (JACR). The co-editors of this issue discuss how a patient-centric, data-driven approach is changing the healthcare landscape, opening up new business opportunities for practitioners and entrepreneurs, while also sparking new research avenues for marketing academics.
Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric and Pluralistic Methodological Perspective
Meng Zhu, Dipankar Chakravarti, & Jian Ni
Machine Learning Models for Predicting, Understanding and Influencing Health Perception
Ada Aka & Sudeep Bhatia
Empowering Consumers to Engage with Health Decisions: Making Medical Choices Feel Easy Increases Patient Participation
Mary Steffel, Elanor Williams, & Stephan Carney
Psychological Causes of Medical Signs Decrease Perceived Severity, Support for Care, and Donations
Selin Goksel, David Faro1, & Stefano Puntoni
Quantifying the Zero-Price Effect in the Field: Evidence from Swedish Prescription Drug Choices”
Andrew Ching, David Granlund, & David Sundström
Motivated Inferences of Price and Quality in Healthcare Decisions
Emily Prinsloo, Kate Barasz & Peter A. Ubel
Consumer Health in the Digital Age
Peggy J. Liu, J. Jeffery Inman1, Beibei Li, Charlene A. Wong, & Nathan Yang
Advance Care Plans: Planning for Critical Healthcare Decisions
Nazli Gurdamar-Okutur, Simona Botti, & Vicki Morwitz
The Enthusiasts and the Reluctants of COVID-19 Vaccine Uptake: A Cluster Analysis
Angela Lee, Jiaqian Wang, Ulf Böckenholt, Leonard Lee, Rafal Ohme, Dorota Reykowska, & Catherine Yeung
Is religiosity a barrier to organ donations? Examining the role of religiosity and the salience of a religious context on organ-donation decisions
Inbal Harel, Marcus Mayorga, Paul Slovic, & Tehila Kogut
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This episode was hosted by Jim Alvarez Mourey
Consumer Insights 101 is a production of the Association for Consumer Research