Consumer Insights 101

Aug 13 2024 11 ep. 36 mins 5

Consumer Insights 101 Podcast artwork

The world's best marketing professors share their latest research insights and share tips and tricks for marketers, entrepreneurs, and business executives hoping to be at the cutting edge of marketing innovation.

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Beyond the Ivory Tower: A Chat with Consumer Insights Expert Laura Eddy (Realtor.com)

Aug 13 2024 47 mins

The Ivory Tower can be a lonely place sometimes, but as academic journals place a premium on field studies and engagement with real consumers in actual business contexts, partnering with friendly practitioners has never been more attractive. In this episode, our very own Kelley Cours Anderson, Ph.D., is joined by Laura Eddy, the Vice President of Research and Insights at Realtor.co

ACR Paris: A Behind-the-Scenes Sneak Peek

Jun 05 2024 46 mins

Planning a major, international conference is no small task. Planning a conference in a city that is also hosting the Olympic Games just one month prior is even more challenging! Marketing academics and practitioners from around the world are looking forward to attending this year's Association for Consumer Research conference in Paris, France. In this episode of Consumer Insights

Digital Wellness: The Magic of Unplugging

May 02 2024 48 mins

Let's start with the obvious: we see the irony in a podcast on the topic of "unplugging" and digital wellness. Still, we have to meet folks where they are, and these days that "place" is usually somewhere in the digital landscape. In this episode of Consumer Insights 101, our very own Kelley Cours Anderson, Ph.D., has a conversation with two leaders in the digital wellness space -

Market System Dynamics: Dr. Markus Giesler (Schulich School of Business)

Sep 08 2023 26 mins

What does a Hershey Bar mean to you? How do you feel about online dating? How do you respond to climate change? What may seem like personal preferences may actually be shaped by decades even centuries of history, culture, and social structure though we may not realize it. In this episode of Consumer Insights 101, our team member, Dr. Kelley Cours Anderson, chats with Dr. Markus Gie

Statistics and Analysis: A Modern Perspective

Jun 14 2023 34 mins

When people hear the word “statistics,” a panic often sets in. Visions of p-values, distributions, and Greek symbols flood the mind. But advances in software and even artificial intelligence are changing our relationship with statistics. As new approaches allow us to collect and analyze data differently, we also have a better understanding of power, sample size, and the resourc

Insights from a Business School Dean: Dr. Darren Dahl (UBC Sauder School of Business)

Apr 21 2023 34 mins

Business schools are a source of innovation, value, and leadership, which requires someone to keep their finger on the pulse of emerging technology, economics trends, and even demographic and societal changes. Often, setting the big picture strategy is the responsibility of the business school dean, a role that requires connecting with and serving several different audiences. From

Gender and Marketing - A Conversation for Women's History Month

Mar 21 2023 34 mins

We celebrate Women’s History Month with Professor Susan Dobscha and Professor Laurel Steinfield. These scholars discuss GENMAC – which stands for Gender, Markets, and Consumers – an academic and advocacy community, and address several important topics like how marketing researchers should think about measuring and asking about gender. Our guests point out the importance of di

Transformative Consumer Research (TCR)

Jul 20 2022 26 mins

Professors Brennan Davis and Julie Ozanne join Consumer Insights 101 to discuss Transformative Consumer Research (TCR), a movement in the marketing research community that places the practical and social impact of marketing research at the fore. These scholars discuss TCR's origin within the Association for Consumer Research (ACR) community, its evolution over time, and the way the

Interventions for Healthier Eating

Jun 22 2022 39 mins

Professors Pierre Chandon, Kelly Haws, and Peggy Liu join Consumer Insights 101 to discuss the insights from the research included in the Interventions for Healthier Eating issue of the Journal of the Association for Consumer Research (JACR). The co-editors of the issue share interesting findings at the intersection of nutrition, public health, technology, and even environmentalism

Healthcare and Medical Decision Making

May 25 2022 59 mins

Professors Meng Zhu, Dipankar Chakravarti, and Jian Ni join Consumer Insights 101 to discuss several of the findings from research included in the Healthcare and Medical Decision Making issue of the Journal of the Association for Consumer Research (JACR). The co-editors of this issue discuss how a patient-centric, data-driven approach is changing the healthcare landscape, opening u