Consumer Insights 101

The Ivory Tower can be a lonely place sometimes, but as academic journals place a premium on field studies and engagement with real consumers in actual business contexts, partnering with friendly practitioners has never been more attractive. In this episode, our very own Kelley Cours Anderson, Ph.D., is joined by Laura Eddy, the Vice President of Research and Insights at Realtor.com. With over 25 years of consumer insights experience with some of the world’s biggest brands – like Amazon and Walmart – Laura makes the case for the relevance of marketing research and consumer insights in a compelling way. Hear how academic research informs the work of a seasoned practitioner, and how those working in the industry can inspire our research and liven up our ivory tower in this episode of Consumer Insights 101.

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This episode was hosted by Kelley Cours Anderson
Consumer Insights 101 is a production of the Association for Consumer Research