Consumer Insights 101

Planning a major, international conference is no small task. Planning a conference in a city that is also hosting the Olympic Games just one month prior is even more challenging! Marketing academics and practitioners from around the world are looking forward to attending this year's Association for Consumer Research conference in Paris, France. In this episode of Consumer Insights 101, our very own Anne Hamby, Ph.D., has a conversation with two of the three co-chairs of this year's conference -
Cristel Russell, Ph.D., and Joe Goodman, Ph.D., who, along with Hilke Plassmann, Ph.D. - have been planning this major global event for months. Hear all about the exciting things awaiting conference attendees this September in the City of Light and Love, including a first-of-its-kind closing night gala on the Seine!

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This episode was hosted by Anne Hamby
Consumer Insights 101 is a production of the Association for Consumer Research