Consumer Insights 101

What does a Hershey Bar mean to you? How do you feel about online dating? How do you respond to climate change? What may seem like personal preferences may actually be shaped by decades even centuries of history, culture, and social structure though we may not realize it. In this episode of Consumer Insights 101, our team member, Dr. Kelley Cours Anderson, chats with Dr. Markus Giesler, Professor of Marketing at the Schulich School of Business at York University and a current Editor at the Journal of Consumer Research. Markus explains Market System Dynamics, an approach suggesting that markets are about more than just simple transactions between producers and consumers and, instead, are shaped by policy makers, scientists, political activists, journalists, and even religious authorities. Incorporating historical, social, economic, and cultural factors, this approach to marketing suggests that markets may be worth studying through many new and novel lenses.

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This episode was hosted by Kelley Cours Anderson
Consumer Insights 101 is a production of the Association for Consumer Research