Mar 21 2023 34 mins
We celebrate Women’s History Month with Professor Susan Dobscha and Professor Laurel Steinfield. These scholars discuss GENMAC – which stands for Gender, Markets, and Consumers – an academic and advocacy community, and address several important topics like how marketing researchers should think about measuring and asking about gender. Our guests point out the importance of distinguishing gender research from sexuality research, the need for a more global perspective on gender-related issues, and the importance of digging deeper to “find the why” when gender differences emerge. Our scholars end the conversation with thoughtful insights about the role the modern business school should play when it comes to diversity and inclusion.
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This episode was hosted by Stacey Finkelstein
Consumer Insights 101 is a production of the Association for Consumer Research
Additional research resources from this episode:
Gurrieri, Lauren, Andrea Prothero, Shona Bettany, Susan Dobscha, Jenna Drenten, Shelagh Ferguson, Stacey Finkelstein Laura McVey, Nacima Ourahmoune, Laurel Steinfield, & Linda Tuncay Zayer (2022) "Feminist academic organizations: Challenging sexism through collective mobilizing across research, support, and advocacy." Gender, Work & Organization. https://doi.org/10.1111/gwao.12912
Hansman, Beck, and Jenna Drenten. (2023). Centering Transgender Consumers in Conceptualizations of
Marketplace Marginalization and Digital Spaces. Journal of Consumer Affairs.
https://doi.org/10.1111/joca.12520
Preston, Alison, Lili Qiu, and Robert E. Wright. (2023). Understanding the gender gap in financial literacy:
the role of culture. Journal of Consumer Affairs. https://doi.org/10.1111/joca.12517
Jones, Niusha, Anne Hamby, and Blair Kidwell. (2022). Measuring gender in consumer research: Validity
and consumer welfare. Journal of Consumer Affairs. https://doi.org/10.1111/joca.12491
Duncan‐Shepherd, Sophie, and Kathy Hamilton. (2022). “Generally, I live a lie’: Transgender consumer
experiences and responses to symbolic violence. Journ