Oct 17 2024 26 mins 1
Kendra talks imperfect marketing with B2B marketing expert and podcast host Eric Eden. With over 20 years of experience leading marketing teams for internet services and SaaS companies, Eric shares his insights on the evolving landscape of B2B marketing.
Topics covered in today's conversation include:
- The most remarkable marketing strategies Eric has implemented
- How marketing channels have shifted in recent years
- The rise of podcasting and YouTube as effective B2B marketing channels
- The impact of AI on marketing processes and content creation
- The changing landscape of in-person events in B2B marketing
- The importance of measuring ROI in marketing activities
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
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