Expanding Horizons: Mastering Market Entry and Risk Management for Small Businesses


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Jan 11 2024 38 mins  

Unlock the potential of untapped markets with our latest Country Intelligence Report, as your hosts Spencer Bentley, Devin Floresack, and Tyrell Cummings guide you through the maze of market expansion for small businesses. We're laying out the roadmap from in-depth federal spending analysis to pinpointing hot industry trends, with a special look at the buzzing energy market. If you're weighing the benefits of hiring market research firms against the intimacy of customer feedback, we've got the insights to make that decision clearer. Plus, we dive into the importance of understanding your competitors and identifying the perfect niche to keep your business thriving while aligning with client needs.

As we navigate the choppy waters of new contracts, we illuminate the art of mitigating risks and the telltale signs of a contract that may be steering you off course. Uncover the treasures hidden within resources like Samgov and FedScope and hear firsthand how strategic partnerships can be your north star in unfamiliar territories. We also tackle the often-overlooked internal landscape, discussing how to maintain the delicate equilibrium between pursuing new directions and preserving your team's spirit and client satisfaction. Our chapter on risk mitigation is a can't-miss for those ready to bolster their business defenses.

Finally, we examine the shift in workplace dynamics with a focus on telework and its profound impact on employee retention and job satisfaction. Reflecting on insights from the Office of Personal Management report, we dissect how generational divides are shaping the future of work-life balance. Hear our personal anecdotes that spotlight the real-world choices job seekers make when they stack telework flexibility against in-office salary offers. And if you've ever pondered the hidden costs of office work compared to remote positions, our financial comparison is an eye-opener. Join us as we continue to explore and inform on the evolving landscape of the workplace with the Country Intelligence Group.