Feb 21 2025 73 mins 26
In this episode of the Shaw Strength Podcast, Brian sits down with Craig Stevenson, President of Undefined Nutrition. Craig shares his journey, from his early ventures in website creation and sports supplement marketing to his time working with iconic supplement brands like MuscleTech. He opens up about the exponential growth of top supplement companies and the rise of popular products like SlimQuick and NxLabs. Craig also discusses the challenges he faced, including being sued for $110 million after SlimQuick's success began drawing customers away from Hydroxycut.
