Feb 05 2025 54 mins 4
In this episode, Lauren & Matt make a case for why every indie author should try using a preorder campaign to support their prelaunch marketing efforts and boost their book sales. We talk through how preorder campaigns can help you reach your target audience, different kinds of campaigns, and ways to collect your preorders.
Dive Deeper
💡 BookBub | How Authors Use Preorders to Promote New Books in 2023
💡 Listen to These Episodes
- Episode #10 | Marketing Your Book Pre-Launch, At-Launch, and Post-Launch
- Episode #13 | Earning Free Publicity for Your Book
- Episode #19 | Crowdfunding Your Self-Published Book With Kickstarter
💡 Read These Blog Posts
- Managing Your Presales, Crowdfunding, and Book Launch
- Dropshipping for Entrepreneurs & Creators With Lulu's Order Import Tool
- Streamlining Kickstarter Fulfillment: How Kris Waldherr Used Lulu’s Order Import Tool
- How I Ran a Successful Crowdfunding Campaign for My Book
💡 Watch These Videos
- Lulu's Order Import Tool: Bulk Ordering Made Easy
- Why People Buy: Using Psychology to Sell More Books
- Webinar | Crowdfund Your Dream Project with Kickstarter
Sound Bites From This Episode
🎙️ [4:34] “It is so much easier to market your book prelaunch. And the further out you start, for the most part, the easier it gets to market it.”
🎙️ [32:31] “Every time you do a preorder or a sales campaign or anything else where you're selling these things directly, that is an opportunity to gain more email addresses and customer contacts and build your own database.”
🎙️ [48:47] “I mean, you can do those things. But the point is you can go outside of the box and get more creative and drive more value and more urgency and incentive for people to want to be part of this preorder versus just picking up a copy afterwards.”
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