Publish & Prosper

Mar 05 2025 62 ep. 46 mins 31
Publish & Prosper Podcast artwork

Where publishing, ecommerce, and marketing collide. Brought to you by Lulu.com. 

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Creating a Custom Book Business Using Lulu's Print API

Mar 05 2025 48 mins  
In this episode, Lauren & Matt explore Lulu’s open source Print API. Don’t know what an API is? We’ve got you covered. We also talk through the value of personalized products and creative ways to use Lulu’s Print API to power your custom book business. Dive Deeper 💡 Learn more about Lulu’s Print API 💡 Sponsor Magnet by Justin Moore 💡 Listen to These Episodes

Book Publicity Simplified with Sarah Franklin

Feb 26 2025 51 mins  
In this episode, Matt & Lauren are joined by Sarah Franklin, Lulu’s Public Relations Manager and expert book publicist! Hear about book publicity simplified as Sarah answers questions like: → What’s the value in hiring a publicist vs. doing your own publicity? → What exactly is a publicist’s role in book marketing? → How do you make the most of earned publicity once

Mastering Book Metadata to Maximize Market Reach

Feb 19 2025 45 mins  
In this episode, Lauren & Matt deep dive into book metadata and how it can better position your book in the market. Maximize your discoverability and reach with tips on choosing bookstore categories and BISAC codes, tools for keyword research, and best practices for making the most of your metadata. Dive Deeper 💡 Complete BISAC Subject Headings List 💡 Bublish's AI Author

Creative Ways to Use Print-On-Demand to Support Your Business

Feb 12 2025 50 mins  
In this episode, Matt & Lauren explore different ways print-on-demand technology can support your business. We share ideas for creating books for internal use, brand awareness and loyalty projects, and new product lines to consider. Dive Deeper 💡 Listen to These Episodes Episode #22 | Using Customer Data to Grow Your BusinessEpisode #33 | Books You Can Create Using Your Exis

How to Use a Preorder Campaign to Boost Your Book Launch

Feb 05 2025 54 mins  
In this episode, Lauren & Matt make a case for why every indie author should try using a preorder campaign to support their prelaunch marketing efforts and boost their book sales. We talk through how preorder campaigns can help you reach your target audience, different kinds of campaigns, and ways to collect your preorders. Dive Deeper 💡 To Be Fair… 💡 BookBub | How Auth

The Indie Author's Guide to Going Wide With Your Book Distribution

Jan 29 2025 49 mins  
In this episode, Matt & Lauren answer questions about moving your books from Amazon to other ecommerce solutions, including global distribution and direct sales. Learn how to maximize your book’s availability, forge stronger connections with loyal readers, and grow your revenue when you go wide. Dive Deeper 💡 Wide for the Win Facebook Group 💡 Kindlepreneur Survey | The

How to Hit Your Perfect Pitch for Speaking Engagements

Jan 22 2025 54 mins  
In this episode, Lauren & Matt share tips for aspiring public speakers. We talk through presenting your best pitch to event organizers, targeting your ideal audience with your session title and description, and representing yourself with your speaker bio. Dive Deeper 💡 Learn About CEX 2025 💡 Joe Pulizzi on LinkedIn 💡 Mic Drop Workshop 💡 Jeff Sieh 💡 Andrew Davis �

Can Books Add Value to Your Business (Beyond Just Revenue)?

Jan 15 2025 46 mins  
In this episode, Matt & Lauren tell you why publishing a book can do more for your business than just adding a new revenue stream.. Learn how books can establish your expert reputation, connect you with new audiences, and strengthen relationships with your existing fans. Dive Deeper 💡 The Tilt Newsletter 💡 The Business Book ROI Study 💡 Listen to These Episodes Ep #22 |

How to Create A Writing Habit That Actually Sticks

Jan 08 2025 47 mins  
Is this the year you’re finally going to publish that book? Or maybe you just want to write more than you did last year. In this episode Lauren & Matt share tips for building a writing habit in a way that works best for you… and set a few lofty goals of their own. Let us know what your writing goals are for this year! Email us at [email protected]. Dive Deeper 💡 Lulu Blog

Did Indie Authors Publish and Prosper in 2024?

Dec 18 2024 49 mins  
In this episode Matt & Lauren recap some of the hottest topics and trends in the publishing industry from 2024, and make a few predictions for 2025. Thanks for a great year of publishing and prospering with us! Dive Deeper 💡 Written Word Media | 2024 Indie Author Survey Results: Insights into Self Publishing for Authors 💡 Louis Grenier | $16k in 5 Days Book Launch Breakdo