Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

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Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners.

She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a couple of key platforms can deliver better results without overwhelming you.

Topics included

🔹 Burnout is real – Trying to be on every platform can drain your energy and resources fast.

🔹 Choose your platforms wisely – Pick the ones where your audience is active and where you actually enjoy engaging.

🔹 Saying no creates focus – When you stop spreading yourself too thin, you can double down on what truly works.

🔹 Use AI and automation smartly – AI tools like CapSho and Riverside can help streamline content repurposing and free up your time.

🔹 Be “intelligently lazy” – Work smarter, not harder, to create sustainable success without sacrificing your well-being.

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

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💙 Find me on Bluesky @annetterichmond.bsky.social

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