Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Apr 04 2025 96 ep. 24 mins 19
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs artwork

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                          

This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.

                      

ABOUT

As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         

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096 - Grow Your Podcast Engagement (Cut Your Learning Curve By 5 Years)

Apr 04 2025 13 mins  
Send us a text If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts. In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come

095 - How To Build (And Monetize) Your YouTube Channel

Apr 01 2025 30 mins  
Send us a text If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content. I was delighted to have Vickie O'Neil, YouTube Expert, join me to discuss

094 - Unleashing the Power of LinkedIn: Overcoming Misconceptions and Building Relationships

Mar 25 2025 26 mins  
Send us a text LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth. I was delighted to be joined by Beth Granger, LinkedIn trainer, con

093 - 10.5 Mistakes That Are Tanking Your Video Engagement (And How To Fix Them)

Mar 20 2025 13 mins  
Send us a text Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them. In this solo episode, I share practical tips to make your videos more effective. Some of the things I highlighted: 🔹 Start with a hook – Grab attention imme

092 - Struggling With Burnout? Be "Intelligently Lazy" By Strategically Saying No

Mar 18 2025 30 mins  
Send us a text Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. She broke down how trying to be everywhere at once leads to exhaustion, and why f

091 - Dress To Be Seen As The Expert You Are (Tips From A Top Image Consultant)

Mar 11 2025 30 mins  
Send us a text Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated. And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are. I was excited to have Scarlett De Bease, President of Scarlett Image, join me for this conversation. Scarlett shared p

090 - Stop Spending Hours Creating Social Media Videos (Easy 5-Step Process)

Mar 06 2025 9 mins  
Send us a text Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way! In this solo episode, I share a simple five-step process to help you record, edit, and post videos faster—without the str

089 - 10 Ways To Never Run Out Of Content Ideas (So You Can Post Consistently)

Mar 04 2025 11 mins  
Send us a text If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time. So In this solo episode, I share 10 simple strategies to help busy coaches, consultants, and entrepreneurs create content with ease—whether you're struggling with what

088 - 7 Content Repurposing Strategies For Busy Consultants, Entrepreneurs, and Business Owners

Feb 27 2025 9 mins  
Send us a text Creating content takes time and if you're only using it once, you're working harder than you need to. In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch. From turning videos into podcasts to transforming text posts into visuals, these strategies are designed to help busy consulta

087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This)

Feb 19 2025 33 mins  
Send us a text If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key differences between LinkedIn and ot