Apr 04 2024 31 mins 2
Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in.
I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work together.
If you haven't listened to part one of this case study yet, I highly recommend going back to the previous episode and giving it a listen first. Since these two episodes were recorded during one conversation we may reference the previous episode in what is discussed today.
Today, you'll hear part two. Tony and I talk about
- Whether Tony had difficulty feeling as if he could trust me with his brand (since he's used to being the service provider, not the client)
- What Tony learned from working with me that he'll take into future client projects and in his own copywriting for his business
- How Erin had to check herself throughout the process to determine whether the advice she was giving was strategic or just preference-related
- How Tony and Erin had to completely give up their normal processes and figure out how to work together and in tandem in writing and design
- What website wireframing looks like when a copywriter creates it, and how a wireframe can influence the design process as well
And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what website wireframing looks like, and how we both had to significantly adjust our processes in order to work together.
Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.
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EPISODE 117.
Read the show notes and view the full transcript here: https://erinollila.com/a-website-copy-case-study-with-client-tony-howell/
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Learn more about your guest, Tony Howell
Tony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.
In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.
Learn more about Tony and team via his NEW website 😍
And don't forget to sign up for one of Tony's future in-person events in LA, Chicago, and NYC.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
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