Sep 26 2024 22 mins 3
How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.
In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:
- Identifying your unique area of expertise
- Creating content that addresses your audience's pain points and desires
- Incorporating data and real-world examples to boost credibility
- Maximizing your content's reach through repurposing and collaboration
- Measuring the impact of your brand authority efforts
Whether you're a solopreneur or running a small business, you'll gain valuable insights on using content to set yourself apart in a crowded market. Discover how to transform your content strategy to build lasting brand authority and drive business growth.
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EPISODE 134.
Read the show notes and view the full transcript here:
https://erinollila.com/building-brand-authority-with-content
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Want to join me and other small business owners to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:
https://erinollila.ck.page/3ee1bb13e9
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.
