Feb 26 2025 61 mins
What does it take to push the human body and mind beyond its limits? In this episode, I talk with endurance legend James Lawrence—aka the Iron Cowboy—who completed 100 full-distance triathlons in 100 days. We break down the science behind his training, the mental strategies that kept him going, and why he chose to do one more triathlon even after the challenge was over. James also shares insights on discipline, fear, and the unexpected challenges of healing.
Timestamps:
00:00 Zero Special Physical Abilities & Genetic Testing
02:03 Conquer 100 Being The Next Step
09:34 Respecting, But Ignoring The Medical Industry
12:42 Only 4 Months To Train
17:17 2 Types Of Suffering
18:22 The Team Behind Conquer 100
21:09 Day 1 - Just Getting To The Next Step
24:04 Eating 12K-15K Calories A Day
25:32 "Here We Go" - Impact Of Speaking Your Mantra
31:08 Speaking To Your Body Parts
34:06 Out Of Body Experiences
36:29 How Bad The Pain Got
37:35 Getting Stronger As Time Goes On
40:18 Experiencing Scary Bike Accident
46:57 Day 100
48:03 Doing 101 Triathlons
51:33 Build Systems, Not Goals
56:54 Challenging Healing Process
57:48 Wisdom Gained From Conquer 100
58:44 Unwilling Challenges Are A Launching Pad
1:00:33 Connect With James
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