Mar 30 2025 23 mins
Seven practical sales techniques help beginners convert more prospects to customers while maintaining ethical standards that create genuine win-win situations. These foundational methods provide immediate tools for overcoming common sales challenges and building confidence.
• Understand your product using Features, Advantages, Benefits (FABs), always tailoring benefits to each specific client
• Master active listening by asking open questions and taking notes to demonstrate attentiveness
• Qualify prospects properly using BANT (Budget, Authority, Needs, Timeline) to focus on viable opportunities
• Use storytelling to place customers in the solution, engaging their senses and emotions
• Handle objections confidently with the "Feel, Felt, Found" technique after getting specific about concerns
• Focus on value over price by understanding what truly motivates your customer beyond financial considerations
• Close naturally with the assumptive close by simply asking preference questions rather than requesting the sale
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Graham Elliott
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