Shopify Happy Hour

Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify.

During this episode Drew shared tips including:
- the most valuable direct mail campaign types
- why coupon codes aren't as important as you think
- how to "prove" performance through appropriate audience targeting
- Black Friday / Cyber Monday strategies that work
- what brands are doing to get ready for 2025

And LOTS more...all shared over a Bulleit Old Fashioned and Manhattan.

Products and brands mentioned during this episode:

• Bulleit Whiskey
• More Labs
• PostPilot
• Dr. Squatch
• Taylor Stitch
• How Brands Grow by Byron Sharp
• Top Grading by Bradford Smart
• Database Marketing by Kevin Hillstrom
• Drilling Down by Jim Novo