Shopify Happy Hour

Dec 23 2024 6 ep. 50 mins

Shopify Happy Hour Podcast artwork

Hear from Shopify founders, operators and experts on growth marketing strategies, lessons learned from the trenches, and other nuggets of wisdom shared over a different drink each episode.

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Crowdfunding Investors for a CPG Brand with Kevin O'Leary and Will Patch of Cape Cod'r

Dec 23 2024 44 mins

Kevin O'Leary and Will Patch, co-founders of Cape Cod'r craft cocktails, share their journey launching a beverage brand made for those who crave memories of care-free summers. In this episode we dove into topics including:using crowdfunding to raise cash for marketing and create raving fans why founders need to share their story over and overadvice for anyone thinking about foundin

Getting Into Your First 100 Retail Stores with Drea Groeschel of Better Than Booze

Dec 12 2024 48 mins

This episode of the Shopify Happy Hour features Drea Groeschel, founder of Better Than Booze, an award winning beverage brand that duplicates craft cocktail flavors for consumers seeking non-alcoholic options.Drea shared TONS of insights and lessons learned from launching and growing Better Than Booze including:why early-stage brands need to KISShow she got into her first hundred r

Launching the Fastest Growing DTC Beverage Brand with Aaron Nosbisch of Brez

Oct 29 2024 59 mins

Aaron Nosbisch is founder of BRĒZ which creates microdosed cannabis & mushrooms in a can. During this episode Aaron shared his journey launching one of the fastest growing DTC beverage brands. We dove into topics including:launch strategies using organic UGC amplified by paid adswhy every brand should advertise on Metanavigating regulations in a new categoryDTC vs retail expan

Direct Mail for E-Commerce + BFCM Marketing Tips with Drew Sanocki of PostPilot

Sep 18 2024 53 mins

Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify. During this episode Drew shared tips including: - the most valuable direct mail campaign types - why coupon codes aren't as important as you think - how to "prove" performance through appropriate audience targeting - Black Friday / Cyber Monday stra

Marketing Strategies for New Shopify Brands with Greg Rollett of the Grommet

Aug 30 2024 50 mins

In today's episode we interview Greg Rollett, head of brand growth at Grommet and an Emmy® award winning producer and discuss:growth strategies for new Shopify brands and productsan underrated content strategy all founder-led brands should usehow to generate sales without paid advertisingone type of asset brands should invest incoffee and nootropicsand lots more!Products mentioned

Underrated Shopify Apps and Marketing Strategies with Paul Drecksler of Shopifreaks

Aug 17 2024 46 mins

In today's episode we interview Paul Drecksler, founder of Shopifreaks, the internet’s #1 rated e-commerce newsletter and talk about:the biggest opportunities for Shopify businesses today, that didn’t exist a couple years agomost exciting Shopify apps underrated marketing strategies most Shopify brands should be doing, but aren't?what the future of e-commerce looks like in 5 ye