Feb 11 2025 56 mins
Will Nitze, founder and CEO of IQBAR, shares how he built a brain and body fuel brand from the ground up.
This episode is packed with game-changing insights for founders and health-conscious hustlers!
Will reveals:
- The "secret" growth hack that helped him generate his first $90K in sales—something you won’t find in any marketing book
- How he built an email list of 100K subscribers without spending a dime on paid ads
- The brain-boosting science behind IQBAR’s ingredients and why they work
- How a bold Kickstarter launch helped turn IQBAR from an idea into a brand
- Why he pivoted from just “brain food” to a full-body performance nutrition approach
- The toughest manufacturing challenges he faced—and how he powered through them
- Why pricing is actually a marketing strategy—and how to use it to your advantage
- The founder’s role in product development—and why you can’t afford to outsource it too soon
Tune in now to get the inside scoop on how Will built a profitable, mission-driven CPG brand from the ground up.
Products and brands mentioned during this episode:
- IQBAR
- Mission in a Bottle by Seth Goldman and Gary Nalebuff
- Grain Brain by David Perlmutter
- Traction: Gino Wickman
- Traction: Gabriel Weinberg
- Clean Skin Club
Chapters
00:00 Introduction to IQ Bar and Its Offerings
03:01 The Science Behind IQ Bar's Ingredients
06:09 Evolution of the Product: From Brain Food to Body Fuel
12:02 The Journey of Launching IQ Bar
17:49 Kickstarter Success: Strategies and Insights
27:16 Funding and Financial Challenges
30:23 Product Evolution and Manufacturing Journey
37:08 Navigating Manufacturing and Supply Chain
42:12 Marketing Strategies and Sales Channels
50:42 Achieving Profitability Through Volume
54:12 Lessons Learned and Future Strategies