Oct 29 2024 59 mins
Aaron Nosbisch is founder of BRĒZ which creates microdosed cannabis & mushrooms in a can.
During this episode Aaron shared his journey launching one of the fastest growing DTC beverage brands. We dove into topics including:
- launch strategies using organic UGC amplified by paid ads
- why every brand should advertise on Meta
- navigating regulations in a new category
- DTC vs retail expansion
- new product development
And lots more!
Brands and products mentioned in this episode include:
- What Doesn’t Kill Us by Scott Carney
- Brass Monkey
- Blue Cube
- Nomad Sauna
- Almost Heaven Sauna
- Apple store
- Brez
- Zero to One by Peter Thiel