Jan 24 2025 53 mins
Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business.
This is a must-listen for tea lovers as she explores:
- the journey of tea from leaf to cup
- the health benefits of matcha, and why it's different than other tea
- one surprising truth about tea most people don't believe
- using restaurants as a paid-sampling program to grow DTC sales
- how Shopify saved her business during the COVID-19 pandemic
- one game-changing business decision Jennifer wish she did earlier
- why brand storytelling through organic social is a priority
Brands and products mentioned during this episode:
- The Tipping Point by Malcolm Gladwell
- Fevertree
- Pluck Tea: use code HAPPYHOUR20 on your first order
Timeline:
00:00
Introduction to Pluck Tea and Jennifer Commins
03:07
The Journey of Matcha: From Leaf to Cup
05:59
Understanding Matcha Preparation and Quality
09:02
Health Benefits of Matcha and Green Tea
12:00
The Process of Tea Production
15:07
Tea Brewing Techniques and Best Practices
17:56
The Importance of Tea Bags and Sustainability
21:14
Personal Health and Fitness Journey with 75 Hard
29:25
Embracing the Challenge of 75 Hard
34:17
The Journey to Starting Pluck Tea
43:52
Building a Brand Through Relationships
49:51
Adapting to Change: The Shift to D2C
53:17
Lessons Learned and Future Strategies