The Creative Itch! Art and Business in the Global Consumer Marketplace

INTRO & OUTRO MUSIC COURTESY OF:

Midnight Generation

facebook.com/MidnightGenerationBand

Part 2 of the conversation with David gets into the specifics of what constitutes a great creative idea. Then David and host Sam Parvin talk music and how we can best organize WHEN and WHO talks about music in the advertising process to ensure we are getting the true value of what music CAN provide for a brand.