The Creative Itch! Art and Business in the Global Consumer Marketplace

Dec 05 2020 11 ep. 40 mins 2

The Creative Itch! Art and Business in the Global Consumer Marketplace Podcast artwork

Doing work that you're proud of is where being successful in your career and being fulfilled in life meet. This podcast creates a global, central conversation among highly-accomplished people working in creative spaces and listeners in which interviewees share their personal experiences in the pursuit to do great work and have fun doing it. We make light of the tough parts of working in creative fields and we inspire and hold each other accountable for really doing the work we are proud of. Because it's worth it. We focus on marketing, advertising and music with a specific lens on WHERE in the world each interviewee works.

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Nick Keenan: The REAL Value of Music

Dec 05 2020 32 mins

INTRO 7 OUTRO MUSIC COURTESY OF: Untitled Collective Performer: Drew the Kiiid Writer: Nikolas Keenan Song: "Vogue" Link: www.instagram.com/drewthekiiid In this episode, host Samantha Parvin and Nick Keenan, Music Director for Brands, talk about the REAL value of intellectual property - from the perspective of an artist, and brand, AND the impact on our individual and collective qu

Monali Shah: Shaping Culture through Music Marketing

Oct 24 2020 31 mins

INTRO & OUTRO MUSIC COURTESY OF: Lautz Artist: Lautz Song: "Palm Tree" Link: https://spoti.fi/2Hz2yEC In this episode we connect with Monali Shah, Marketing Communications Director - West Africa Business Unit for The Coca-Cola Company. She shares with us what creativity means to her and how she's seen creativity shape and transform culture in Africa through Coca-Cola programs.

Brock Scott: How Art (& Brands) Impacts Communities and Communities Impact Art

Aug 08 2020 35 mins

INTRO & OUTRO MUSIC COURTESY OF: Artist: Brock Scott Song: "I Need Structure" https://www.onthegridcreative.org/ In this time of COVID-19, people are out creating incredibly powerful art in our communities - murals, sculptures, social media content, advertising... In this episode, we talk with Brock Scott, Owner and Lead Creative of On the Grid creative agency, musician and art

The Power of In-Person Marketing with Alex Brown

Apr 17 2020 39 mins

INTRO. & OUTRO. Music, Courtesy of: Artist: Tyna Ros Song: Locos Website: www.tynaros.com A global pandemic that we call COVID-19 has us getting creative with how we think about communication - especially for those of us who work in communications. On this episode, host Sam Parvin chats with Alex Brown, Campaign Marketing Manager at Intercontinental Hotel Groups, about their br

Sofía Lopez on How to Be Creative On-Demand

Feb 27 2020 43 mins

INTRO. & OUTRO. MUSIC COURTESY OF: Band: Súper Tigre Song: El Ciclo Link: https://www.facebook.com/supertigreoficial/ We all have our moments when we come up with a really great idea. But some people's livelihoods rely on developing great ideas. In this episode, host Samantha Parvin and Senior Copywriter at Circus creative agency in Mexico City, Sofía Lopez, talk about Sofía

Music and Marketing: What You May Not Know About How Brands Use Music to Connect with Consumers, with Antony Demekhin

Jan 21 2020 63 mins

INTRO & OUTRO MUSIC COURTESY OF: Ear Candy Shop Band: VAVO, TALKSICK Song Title: Like Nobody (Original Mix) Music Video here: https://bit.ly/37kecvk Everyone knows music plays a major role in creating a brand’s “ethos” and also in creating a true connection between that brand and its constituents. And then something happens between “OMG, music is soooo important” and

Alban Dechelotte: How to Make Sure Your Great Idea Comes to Life

Nov 04 2019 40 mins

INTRO & OUTRO MUSIC COURTESY OF: Dot.s Song: "Down Goes the Elephant" Website: https://www.dotsband.com/ We've all had some great ideas, but that doesn't necessarily mean the brand you're working for has put the team and resources together to have that idea come to life in the real-world. Today we interview Alban Dechelotte, Coca-Cola alum and current Head of Sponsorships &

Janna Reddig: Stomping Out Bureaucracy and Other Things That Get in the Way of Big Ideas

Oct 03 2019 54 mins

INTRO & OUTRO MUSIC COURTESTY OF: Mariaxibit (pronounced "Mariachi-Beat") Song: "Boyfriend from Mexico" Disco Remix (version only available on this podcast) https://www.facebook.com/mariaxibit/ Janna Reddig, Director of IMC on the Maker’s Mark and Knob Creek brands at Beam Suntory and self-proclaimed big dork, shares how bringing her whole self to work has had her inspire her

Daryl Weber on What You May Not be Considering about How your Brain Subconsciously Relates to Brands

Sep 18 2019 45 mins

INTRO & OUTRO MUSIC COURTESY OF: The Palace Wolves, our guest Daryl Weber's band! Song: The Siren https://www.facebook.com/palacewolves/ Daryl is playing bass and singing harmonies Brand houses, donuts, onions.... every brand has their go-to words they use to describe their brand and has tied them up with a neat little bow. But there's an entire world of how we relate to brands

Part 2: David Castellanos on Robocop & Music

Aug 22 2019 25 mins

INTRO & OUTRO MUSIC COURTESY OF: Midnight Generation facebook.com/MidnightGenerationBand Part 2 of the conversation with David gets into the specifics of what constitutes a great creative idea. Then David and host Sam Parvin talk music and how we can best organize WHEN and WHO talks about music in the advertising process to ensure we are getting the true value of what music CAN