The Creative Itch! Art and Business in the Global Consumer Marketplace

INTRO. & OUTRO. MUSIC COURTESY OF:
Band: Súper Tigre
Song: El Ciclo
Link: https://www.facebook.com/supertigreoficial/

We all have our moments when we come up with a really great idea. But some people's livelihoods rely on developing great ideas. In this episode, host Samantha Parvin and Senior Copywriter at Circus creative agency in Mexico City, Sofía Lopez, talk about Sofía's personal process for developing great ideas, on-demand and on-brief, for her client Netflix Latin America. We also discuss how important music is for Sofía's creative process and opportunities to develop more integrated ideas with music.