Apr 17 2020 39 mins
INTRO. & OUTRO. Music, Courtesy of:
Artist: Tyna Ros
Song: Locos
Website: www.tynaros.com
A global pandemic that we call COVID-19 has us getting creative with how we think about communication - especially for those of us who work in communications.
On this episode, host Sam Parvin chats with Alex Brown, Campaign Marketing Manager at Intercontinental Hotel Groups, about their brands' ethos that 'we travel to BE with people', and some of the music-focused worked they've done to solidify that brand purpose. We also explore how we humans are starting to get creative with being in touch with each other and what this might mean for the future of traditionally "in-person focused brands".