May 13 2019 65 mins 13
Try Opteo free for 6 weeks - https://opteo.com/psp Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/ Yes! This week we go deep with an epic Google Ads questions and answers episode. We answer a ton of questions and talk a lot of Google Ads. We love these Q&A episodes and we thank you for sending in your questions. Today's questions include: How to use Google Ads to sell a book? How to advertise with a small budget of just a few dollars a day? How to keep my search impression share above 90%? What are you going to do when the average position column is no longer available? How often do you use demographic, income, geographic, and device bid adjustments? Clarification on how phrase match negative keywords work. How to review the auction insights report. An explanation of ad rank and how that's used to determine which keywords in an ad group show up. A question about similar keywords and how you know when they're essentially the same keyword. How to determine if you're "leaving clicks on the table." An explanation of how clicks and calls work on call only ads. And we finish out the episode with a Paid Search Trivia question. On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! Support the show
