Rockstar CMO FM

This week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - Otterly.ai - and how he is finding life as a founder and start-up marketer.

They discuss:

• The rise of generative AI is reshaping marketing strategies


• SEO is evolving with the introduction of AI search engines


• Marketers must adapt to the declining organic traffic due to AI


• Content management systems need to evolve to meet new demands


• Creative marketing strategies can help startups stand out


• The challenge of attribution and dark social

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
  


• Thomas Peham on LinkedIn

Mentioned this week

• 
  What Rockstar CMOs Need to Know: The New Rules of B2B Marketing and Best of Breed Solutions - webinar with Storyblok


• Thomas’ startup - Otterly.ai
  


• Otterly.ai in Techcrunch
  

Rockstar CMO:

• The Beat Newsletter that we send every Monday


• Rockstar CMO on the web, Twitter, and LinkedIn
  


• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube
  

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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