Rockstar CMO FM

Mar 19 2025 275 ep. 56 mins 9

Rockstar CMO FM Podcast artwork

In this 5-star rated weekly marketing podcast, host 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

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The Rockstar CMO Studio: Simon Saves the MQL (Kidding!)

Mar 19 2025 44 mins

This week, marketing and revenue operations expert Simon Daniels joins Ian after a two-year break working with Forrester to discuss how we define the discipline of revenue operations, how this sits with sales operations and marketing operations, and how we should implement this function. In this discussion, they cover: Revenue operations, marketing, sales, and customer success

The Rose & Rockstar: Content, Charisma & Community

Mar 15 2025 22 mins

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma and com

The Rockstar CMO Studio: Cathy Comms Chat

Mar 12 2025 29 mins

This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices that spills into a chat about general management training, personality types, and how employees are expected to figure it all out on their own. Communication tools best uses The need for communication skills training Evolving communication practices Working on the communi

The Rose & Rockstar: Gated Communities

Mar 08 2025 29 mins

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week, Ian and Robert discuss creating communities as an extension of gating content. Once they got past the weather and polit

The Rockstar CMO Studio: Awareness SNAFUs

Mar 06 2025 37 mins

This week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to explore 5 SNAFUs a buyer might discover when they are in that phase and what we as marketers can do about it. The 5 SNAFUs they discuss: #1 Lack of understanding the problem or potential solution #2 Does any other business have this p

The Rose & Rockstar: Just Say No!

Mar 01 2025 24 mins

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week, Ian challenges Robert on his claim in the Content Marketing Institute newsletter that saying “no” is a marketer's sup

The Rockstar CMO Studio: Thomas Peham, GEO and Otterly

Feb 27 2025 39 mins

This week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - Otterly.ai - and how he is finding life as a founder and start-up marketer. They discuss: The rise of generative AI is reshaping marketing strategies SEO is evolving with the introduction of AI search engines Marketers must adapt t

The Rose & Rockstar: To Gate or Not to Gate?

Feb 22 2025 30 mins

Our sixth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose. Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big B2B question - to gate or not to gate? They discuss: The classic tension between marketing and sales How to create urge

The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference

Feb 19 2025 34 mins

This week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week’s chat, they cover: The Value of Brand in B2B Measurement Understanding Brand Awareness Perception: What Do Customers Think? Preference: Measuring Customer Loyalty Operationalizing Brand Metrics The Cumulati

The Rose & Rockstar: Is Marketing Getting Harder?

Feb 15 2025 27 mins

Our fifth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose. Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big question - is marketing getting harder? They discuss: The marketing as a large shallow ocean - it’s getting wider, no