Rockstar CMO FM

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.

This week, Ian challenges Robert on his claim in the Content Marketing Institute newsletter that saying “no” is a marketer's superpower. It sounds easy, but in reality, it can make you very uncomfortable - so how do you really say no, and why is it important you do?

Key points:

• In marketing, we often focus on what to start, not what to stop


• It's important to permit ourselves to say no, to focus better, and be productive


• Saying no can help us excel rather than be average


• Examples of Robert’s clients doing this


• Advice for how to set the stage for saying “no”

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
  


• Robert Rose on LinkedIn and Bluesky
  

Mentioned this week

• Robert’s note in The CMI Weekly Newsletter
  


• Robert’s This Old Marketing Podcast
  

Rockstar CMO:

• The Beat Newsletter that we send every Monday


• Rockstar CMO on the web, Twitter, and LinkedIn
  


• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• 
  Piano Music is by Johnny Easton, shared under a Creative Commons license


• We’ll be right back by Stienski & Mass Media on YouTube
  

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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