Rockstar CMO FM

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.

This week, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma and community.

They discuss:

• The evolution of thought leadership as AI makes research a commodity


• Storytelling and the charisma of the storyteller are becoming more important than the content


• The future of thought leadership relies on relationships and community, not just having the information


• The importance this places on marketing investments to cut through

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
  


• Robert Rose on LinkedIn and Bluesky
  

Mentioned this week

• Black velvet recipe - BBC Food


• Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control


• This Old Marketing

Rockstar CMO:

• The Beat Newsletter that we send every Monday


• Rockstar CMO on the web, Twitter, and LinkedIn
  


• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• 
  Piano Music is by Johnny Easton, shared under a Creative Commons license


• We’ll be right back by Stienski & Mass Media on YouTube
  

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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