Rockstar CMO FM

This week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week’s chat, they cover:

• The Value of Brand in B2B Measurement


• Understanding Brand Awareness


• Perception: What Do Customers Think?


• Preference: Measuring Customer Loyalty


• Operationalizing Brand Metrics


• The Cumulative Effect of Marketing Strategies

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
  


• Jeff Clark on LinkedIn
  

Mentioned this week

• Grant Johnson's blog - CMO Mentor
  


• Previous episode: 171: The Measuring Brand, Evergreen Trading's COO Mark Ordover and ChatGPT in Content Marketing Episode
  


• Get Your Buyers AMPED with our Customer Journey

Rockstar CMO:

• The Beat Newsletter that we send every Monday


• Rockstar CMO on the web, Twitter, and LinkedIn
  


• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube
  


• The Heavy - How You Like Me Now? (on YouTube)

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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