Gain Grow Retain

This week, Jeff Breunsbach takes a look at some important components of customer education:

Product

• Learn what part of your product aligns with the customer needs


• Our customers don't need to utilize every part of our product or be aware of every new feature


• Focus on the features and aspects they need and help them become experts in those areas


• Specialized education is better than a 1 size fits all versio

Business

• Use educational pieces that help your users have a better understanding of their own business goals


• This helps make sure they are maximizing your product for their needs

Market

• Understanding market trends can help your customers understand how your product fits into their goals


• Keep an eye on other products that have overlap and make sure those intersection points are well understood

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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.

We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.

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