Gain Grow Retain

Dec 18 2023 295 ep. 34 mins 73

Gain Grow Retain Podcast artwork

In the podcast dedicated to customer success leaders in the B2B SaaS and tech space, hosts Jeff Breunsbach and Jay Nathan share conversations about growing and scaling subscription businesses with a customer-first approach. The podcast is aimed at SaaS and technology leaders who are facing the day to day challenges of scaling. This podcast is brought to you by Higher Logic.

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Scaling CS with Brittany Soinski of Loom

Dec 18 2023 46 mins

Onboarding is arguably one of the most critical components of customer engagement and retention, so scaling it well is important. This week, Brittany Soinski, Manager, Onboarding at Loom joins Jay Nathan to share how her team has tackled this program: Created an onboarding team who is dedicated to owning this process Developed strong templates by starting with post-sale, ending wit

Building Community/Business Alignment

Dec 11 2023 52 mins

This week, Jeff talks with Jake McKee, founder of Jake McKee Consulting about community's role in business. Jake shares some critical points for companies looking to bring a community program into their business model that help ensure it is more than just a 'nice to have' opportunity. Community needs to be embedded into business operations, and to do this well, you must: Understand

Scaling CS with Dan Ennis from Monday.com

Dec 04 2023 46 mins

This week, Dan Ennis, Manager of Scaled Customer Success at Monday.com joins Jay Nathan to continue our series about Scaled CS. Starting with Dan's definition of scale, "Increasing the impact with customers without necessarily having the same increase in input on the human side", Dan walks us through the scale process Monday.com went through. Sharing some focused areas that shifted

Scaling Customer Success with Nisha Baxi from Gong

Nov 27 2023 61 mins

This week Jay Nathan is joined by Nisha Baxi, Head of Community and Digital CS at Gong to discuss the 5 questions that are often asked by companies who haven't implemented community. Why Community (What is the ROI/Value) Who should own and run customer communities? How do you staff a community? How do you get people to share content in a new community? Should your community be open

10-Minute Trumpet: 3 Keys for Scaled Success

Nov 20 2023 7 mins

This week Jeff Breunsbach takes a look at how being successful with a scaled approach relies on prioritizing and executing on a small number of things very well. Simple options such as education and training Tracking consistency Strong content that resonates with customer needs By making sure these pieces are well built and have strong customer awareness, you are setting the stage

10-Minute Trumpet: 3 Layers of Education: Product, Business, Market

Nov 13 2023 8 mins

This week, Jeff Breunsbach takes a look at some important components of customer education: Product Learn what part of your product aligns with the customer needs Our customers don't need to utilize every part of our product or be aware of every new feature Focus on the features and aspects they need and help them become experts in those areas Specialized education is better than a

10-Minute Trumpet: Having a Named CSM

Nov 06 2023 8 mins

This week Jeff takes a look at the impact of equating a Named CSM with quality service. With the current economy, having a named CSM is a luxury many companies are no longer investing. CS teams are now in a position to pivot, but an understanding of that impact must be understood in order to successfully transition. -- Gain Grow Retain exists to connect people, knowledge, and ideas

10-Minute Trumpet: Scaling Your CS Teams Through Specialized Roles

Oct 31 2023 8 mins

This week Jeff takes a moment to talk through the waves of the Customer Success Team journey. There are typically 3 waves of focus within the team as specialization becomes necessary. First 2 waves are mainly focused on 1:1 programs while the 3rd is all about scaling. However, in this state of moving away from 1:1 towards a more scaled focus, we need to add roles from the 3rd wave

Integrating Your CS Goals with Community

Oct 23 2023 40 mins

This week, Nicole Saunders, Director of Community at Zendesk talks with Jeff about how community can help bring value to the customer experience by bringing CS in as a strong content provider. Helps move from a transactional to a relational and learning experience Helps align the community around scaled ideas to create synergy and utilize tools and offerings collaboratively across

Scaling CS: Tessa Thorburn with Loom

Oct 16 2023 40 mins

Another session in our Scaling CS series, Tessa Thorburn, Head of Customer Success joins Jay to talk about how her team at Loom has used scale to increase their efficiency and value to customer. From role specialization to programs that scaled well, she shares her insights and experience in helping her team increase customer value effectively. Building the case for role specializat