The Publisher Podcast by Media Voices

Mar 02 2025 100 ep. 39 mins 361
The Publisher Podcast by Media Voices artwork

Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishing businesses

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Metro's Newsletter Editor Sophie Laughton on the future of publishers' newsletters

Mar 02 2025 35 mins  
In this week’s episode of The Publisher Podcast, Metro.co.uk’s Newsletter Editor Sophie Laughton takes us through… everything newsletter. From how the Metro’s redesign allowed the newsletter team to break silos, through how they’re solving discovery issues, to what newsletters offer that no other medium can, Laughton provides an A-Z on newsletters for publishers. This is

Women’s Running’s Esther Newman on serving a range of audience needs

Feb 23 2025 37 mins  
On this week’s episode of The Publisher Podcast we hear from Esther Newman, Senior Editor and Podcast Host at Women’s Running. Esther explains that a recent exercise to create a persona for the typical Women's Running reader led to the realisation that there were a range of audiences accessing the brand in a variety of ways. While running is the banner that attracts readers to

Reach Plc's Dan Russell on achieving 4 million referrals from WhatsApp

Feb 16 2025 40 mins  
On this week's episode of The Publisher Podcast we hear from Dan Russell, Reach Plc's Engagement Director (for short). Reach Plc achieved its best ever month for traffic in January, based in no small part on a social strategy that is tailored to each platform - and doesn't rely on chasing huge hits. The teams across Reach's titles have also seen success in building communities on W

Press Gazette's Richard Jamieson on monetising a 60-year-old B2B brand

Feb 09 2025 29 mins  
This week on The Publisher Podcast by Media Voices, we're joined by Press Gazette's Chief Commercial Officer Richard Jamieson. He takes us for a behind-the-scenes look at how the industry publication makes money, and the huge changes he's overseen in its commercial strategy over the past few years. Richard outlines the opportunities he saw coming onto a well-respected B2B brand whi

Media Briefs: Norkon's Eirik Næsje and Birger Søiland on the power of live

Feb 05 2025 21 mins  
Live content is a crucial tool for publishers for attracting and retaining readers, especially younger audiences used to finding real-time information from social media. Publishers have an opportunity to add vital context and expertise compared to alternative sources. This is the latest in our Media Briefs series of short, sharp sponsored episodes with senior executives from a vend

Hearst's Katie Vanneck Smith on making magazine memberships successful

Feb 02 2025 34 mins  
This week on The Publisher Podcast we speak to Katie Vanneck Smith, CEO at Hearst UK. Katie's career spans The Times, The Wall Street Journal and the Telegraph, as well as co-founding Tortoise. In the two years since joining Hearst, the company has launched and revamped membership programmes for Elle, Good Housekeeping, Men's Health and Women's Health, and soon Prima and Runner's W

January 2025 wrap-up

Jan 29 2025 44 mins  
In this bonus episode of The Publisher Podcast by Media Voices, Chris Sutcliffe, Esther Thorpe and Peter Houston take a look at what’s happened in the world of media in January. A bonus monthly wrap-up of key news is something new we’re trialling following feedback which said you missed the three of us together and our take on what’s going on. Here we discuss the boost to pub

Which?'s Hannah Ballantyne on the importance of social media for building trust and relevance

Jan 26 2025 33 mins  
In this week's episode of The Publisher Podcast, we speak to Hannah Ballantyne, Senior Social Media Manager at Which?, a not-for-profit consumer-focused publication. Hannah contributed to a fascinating article in InPublishing late last year about steering the brand's debut on TikTok; a strategy which has won the team awards. With the ongoing saga between platforms, publishers and p

1440's Tim Huelskamp on finding white space for a newsletter-based media business

Jan 19 2025 39 mins  
This week on The Publisher Podcast we hear from Tim Huelskamp, CEO and co-founder of 1440, a daily curated newsletter that now reaches over 4 million daily readers. He tells us about finding white space in the newsletter market, the forecast for newsletter advertising, whether the claim to be ‘unbiased’ is a selling point for audiences, and what it means to be an employee-owned

Wessenden Marketing’s Jim Bilton on publisher product priorities for 2025 and beyond

Jan 12 2025 45 mins  
We’re kicking off 2025’s first season of The Publisher Podcast by talking to Jim Bilton, Managing Director at Wessenden Marketing and Brandlab Research. Jim produces bimonthly research and updates on the business of content distribution through WessendenBriefing, and has decades of experience consulting for media businesses. In this episode, we explore the standout publisher pr