The Tech Marketing Podcast

Have a great point of view to add? Send us a text with your thoughts!Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. The first part of two episodes, this conversation dives into Cat's background and Pega's strategic approach to growth marketin

Have a great point of view to add? Send us a text with your thoughts!Turning data into gold...In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your secret weapon for achieving ambitious company growth.They walk you through a simple y

Have a great point of view to add? Send us a text with your thoughts!Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in marketing, and how her understanding

Have a great point of view to add? Send us a text with your thoughts!Navigating the complex ecosystem of tech alliances.This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships. Listen to the episode below and take away insights on themes including:Why a customer

Have a great point of view to add? Send us a text with your thoughts!Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. Listen to the episode below and take away insights on themes including:The importance of first-party data in B2B marketing and why it's becoming more va

Have a great point of view to add? Send us a text with your thoughts!This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conservation efforts.Alongside David we

Have a great point of view to add? Send us a text with your thoughts!From resistance to alignment, unifying diverse stakeholders.Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overcoming resistance, and driving in

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this episode, Linda Brunner, SVP, IT Digita

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.On this episode, Bill Zengel, SVP of the Assoc

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Jonathan Knowles, Founder of Type 2 Consulting