The Tech Marketing Podcast

Unlock the Secrets to Successful B2B Partnerships and GrowthIn this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her rich experiences and the key to forgi

If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman. This conversation dives into how you can make the most of your online ecosystems, and how you can use trust signals to grow brand affinity. We cover topics including:• Why building trust si

Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Director. This episode is chock full of insights from Andy's extensive career - the kind of episode where it's near impossible to choose

Drive change; own your data challenges. This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions. We discuss owning your channel data strategy, and how you can get your data to do the heavy lifting to supercharge your channel success. Why is

This week, we're joined on the podcast by Chelsea Gaspard, Director of AMS Enterprise at Veritas and our Executive Client Director, Minaz Tejani. Today we dive into the marketing/sales dynamic. What exactly do sales want from marketing? Are marketers trying to give them too much? How do you elevate your relationship with sales to be more strategic? Tune in now to find out.

Aspiring CMOs, listen up! This podcast episode will be the most valuable content you consume this week. Join host Jon Busby and guest Siew Ting Foo, Global Head of Brand and Insights at HP, for an episode jam-packed with insights. Hear about Siew Ting's journey from CPG to B2B and the key learnings she's made along the way.Frankly, this is a fascinating conversation, touc

This episode sees James Houselander, Director of EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing effectiveness. The buzzword of this episode is opportunity. Whether you're working in a large or small organisation, how can you harness the opportunities presented and make an impact?With 95% of HPE Aruba Networking's business going through th

Are you applying a sustainable mindset to your media practices?If not, the time to start is most definitely now. Abigail Borsberry, Head of Audience at Encore, joins us on The Tech Marketing Podcast to discuss how to do just that. Sustainability in marketing isn't just about the content created or having a circular business model. Marketers must now also think further to the &

This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects. This episode, she walks us through how VMware transformed a legacy Salesforce system, incorporating machine learning AI and diverse data sources to achieve near-automated delivery of pre-forecast opportunities to the sales team. Yeah, we we

This week on the podcast we have a round-up from Twogether and Foundry’s recent event, looking at how to develop an actionable framework for Generative AI initiatives.We're joined by Susi O'Neill, Head of Brand Content at Kaspersky and Matt Egan, Global Editorial Director, Foundry to go into some of the key discussion points including:- A review of the general feeling a