Channel Your Influence

#22. Fashion model Michael-Chase Strollo joins to chat all thing New York Fashion Week and the newest controversial trend at the shows: TikTok influencers sitting front row. As the fashion industry evolves, so does its preferred social media platform with TikTok seeming to gain more relevance over Instagram this NYFW. We talk about how to get those coveted invites to NYFW, new desi

#21. One major mistake microinfluencers make is not charging brands for whitelisting and usage rights. In this episode, influencer marketing expert Justin Moore, founder of Creator Wizard and Trending Family, demystifies these terms and explains why you should charge an additional fee for whitelisting and licensing - as well as how to price your sponsored content. We discuss other

#20. Is fast fashion really a necessary evil? The Baller on a Budget blogger and podcaster, Aileen Luib, joins to chat about all things fast fashion, capitalism, and the never ending cycle of consumption fueled by Instagram and TikTok. We talk about the ways the pandemic has reframed our relationship to consumption and budgeting, and how to shift your mindset towards a healthier fi

#19. Beauty digital marketing expert, Liz Lutz, chats about how she built her career and launched two brands - MarketingMuse and G4Generation, a GenZ community. On this episode, we talk about all things Gen Z - the main differences between Gen Z and millennials; Gen Z beauty trends; and how to market beauty and skincare to Gen Z. Liz also shares her tried and true growth strategies

#18. With several years of recruiting experience under her belt, career and mindset coach Brett Chinn shares her do's and don'ts for job applicants, including how to network your way to a new job. We also discuss strategies for mitigating impostor syndrome, cultivating a confident mindset, and how to find your true career passion. Have questions about the episode or want

#17. Achieve your goals in 2021! Fashion and lifestyle blogger Jaimie Tucker is back on the podcast to talk about how you can set effective goals - both personal and career - that can help you achieve your ideal outcome. Jaimie also shares her tips for pitching brand collaborations, including how she's developed long-term "retainer" brand partnerships that have her a

#16. Best known for her artistic travel photos and videos, content creator Tina Lee from the blog Of Leather and Lace, chats about how she scaled her business to become a full time influencer. We discuss Reels - and why you should be creating them - including best practices to keep your audience engaged. Tina also shares how she grew to over 200k followers by creating viral, sharea

#15. Boutique owner Jenna LeeAnn returns to the show to discuss how she pivoted - and scaled - her online clothing boutique during the pandemic. Jenna chats about strategies and resources that have helped her drive sales and adapt to rapid changes in retail and consumer behavior, such as utilizing Facebook Live for shopping. And contrary, to what many would think, now is the right

#14. On this episode, marketing expert and influencer CJ Johnson joins to discuss the current state of the influencer industry and all things influencer marketing. Topics include: How to leverage your influence to make a social impact that's not performative. What type of Instagram content will be trendy this fall and winter. How influencer marketing has changed - and what to

#13: Blogger, influencer and YouTuber, Ariba Pervaiz, chats about how she built her career as a full-time Influencer after quitting her job as a hair dresser. Ariba leveraged her passion and expertise in hair and DIY beauty to create viral videos that have garnered her over 350k followers on Instagram and over 50k subscribers on YouTube. We discuss the benefits of being represented