Marketing to Complex Industries

Oct 21 2021 17 ep. 42 mins 2
Marketing to Complex Industries Podcast artwork

In B2B marketing, change is the one thing you can always count on. Marketing to Complex Industries features conversations about current topics, challenges and opportunities in industrial marketing across a variety of industries. Presented by Godfrey, a full-service B2B marketing agency.

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Turning ESG Data Into Intelligence – A Chat With Paul Shahriari, Chief Innovation Officer and Founder of Ecomedes

Oct 21 2021 53 mins  
Godfrey VP of Creative Scott Trobaugh and Strategist Donna Harris talk with Paul Shahriari, Chief Innovation Officer and Founder of Ecomedes, about how to turn data into intelligence that drives ESG decision-making.

Making First Impressions Soar: Pixelle Specialty Solutions Director of Marketing Heath Frye Chats B2B Marketing

Sep 14 2021 50 mins  
Godfrey Vice President of Creative Scott Trobaugh and Strategist Alison Fetterman talk with Heath Frye, director of marketing at Pixelle Specialty Solutions, to hear about his B2B marketing experiences and his advice for B2B marketers.

Let’s Talk Innovation: A Chat With Marketing & Innovation Strategist, Keynote Speaker & Best-Selling Author Carla Johnson

May 26 2021 50 mins  
Everyone can be an innovator! Keynote Speaker and Best-Selling Author Carla Johnson shares insights on empowering innovative thinking across an organization instead of siloing it to creative or research and development teams.

Let’s Talk Social Media: It’s a Marathon, Not a Sprint — A Chat With Social Media Manager Emily Spillar

May 10 2021 36 mins  
Godfrey Social Media Manager Emily Spillar talks about the latest B2B social media trends and what B2B marketers can expect in the future. Listen in to hear her perspective on the importance of remembering “it’s a marathon, not a sprint.”

Let’s Talk Public Relations: A Chat With B2B PR Pro Melissa Einfrank

Apr 19 2021 46 mins  
Making connections. Building relationships. Sharing expertise. PR pros become trusted resources. Godfrey’s Senior PR Pro Melissa Einfrank tackles hot PR topics — influencer relations, employee advocacy, reputation management and more.

Let’s Talk Brand Community: A Chat With Matt Snodgrass of MarketingProfs

Mar 25 2021 57 mins  
Building and engaging the brand community has never mattered more. MarketingProfs Director of Community Matt Snodgrass shares insights on community building and engagement as well as virtual events.

Let’s Talk Data Privacy: Importance of a Data Strategy in a Changing Digital World

Mar 16 2021 41 mins  
Marketing Technologist Tyler Lowry discusses how data privacy laws are causing B2B marketers to focus on zero- and first-party data strategies and to revisit more strategic ways to provide great digital experiences for customers.

Let’s Talk Architects: A Chat With Dean Horowitz from commARCH

Feb 23 2021 57 mins  
Hear the latest from Dean Horowitz, president of commARCH, including his perspective on the power of architecture and its leadership in human-centric design, as well as phase one of what he calls “the biggest idea to ever hit B2B media.”

Planning B2B Marketing in Uncertain Times

Jan 11 2021 38 mins  
The pandemic has created a new normal that’s also given rise to new marketing. In this episode, our team shares insights and tips on how to pivot your B2B marketing planning for these uncertain times.

Use Humor to Boost Engagement in Your Content

Dec 18 2020 44 mins  
Creating humorous B2B content means taking a risk —but when done correctly, it can pay off with more impressions, increased engagement and even brand fandom. Join us as we talk about ways you can bring the funny to your marketing.