Leaders in Customer Loyalty, Powered by Loyalty360

Nov 19 2024 405 ep. 21 mins
Leaders in Customer Loyalty, Powered by Loyalty360 Podcast artwork

Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.

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#405: Loyalty360 Loyalty Live | Shamba Schmidt, Epsilon

Nov 19 2024 17 mins  
Send us a textIn our latest edition of Loyalty Live, Loyalty360, speaks with Shamba Schmidt, Vice President, Solution Consulting at Epsilon. As a global marketing and data technology company known for its innovative approach to loyalty solutions and data-driven customer engagement, Epsilon leverages its extensive data repository and robust data practices to help brands forge meanin

#404: Interview with Michelle DeVore: Launching the Supercuts Reward Program

Nov 18 2024 24 mins  
Send us a textDesigning an enterprise-level loyalty program from scratch is challenging on its own, but doing so for a large franchise organization like Supercuts—spanning 1,900 locations with over 400 local loyalty initiatives—raises the stakes even higher.Despite the daunting nature of the project, leadership at Supercuts saw an opportunity to build on the brand’s existing

#403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira

Nov 12 2024 15 mins  
Send us a textArtificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs and strategies. Integration of these technologies into day-to-day workflows is a challenge for many brands, especially when considering potential roadblocks from limited budgets, interna

#402: Piada Italian Street Food Upgrades Customer Experience with Revamped Loyalty Program and Digital Ordering

Oct 23 2024 22 mins  
Send us a textThe philosophy “the customer is always right” drives many marketers to value client, patron, and guest feedback. Piada Italian Street Food, known for its fresh Italian-inspired menu, has steadily expanded since its founding in 2010, now operating in seven states with plans for continued growth. The brand has made it a priority to listen closely to customer feedbac

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Oct 16 2024 11 mins  
Send us a textWhen a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance

#400: Loyalty360 Loyalty Live | Todd Hedberg, The Lacek Group

Oct 15 2024 24 mins  
Send us a textFounded in 1993, The Lacek Group designs, builds, and maintains loyalty programs for top brands across the globe. As part of the Ogilvy network, the Lacek team converts disconnected tech stacks and processes into successful CRM programs powered by data-driven strategies. The company helps brands deliver relevant messaging at scale across channels to ensure connected,

#399: Church’s Texas Chicken: Launching the REAL REWARDS Program and Developing a True Omnichannel Experience

Oct 09 2024 16 mins  
Send us a textInspired by its San Antonio roots, Church’s Texas Chicken® has served flavorful fried chicken for over 72 years. Founded by George W. Church in a location across the street from the iconic Alamo, the restaurant was first known as Church’s Fried Chicken To-Go®. Today, there are 800 Church’s locations in the U.S., spanning 25 states plus Washington D.C. Outside

#398: Loyalty360 Loyalty Live | Caitlin Watson and David Shaw, WillowTree

Oct 08 2024 22 mins  
Send us a textFounded in 2008, WillowTree was built on a heritage of mobile applications. While the company still engages in much of that work, it’s grown into other areas in support of brands, including strategy and consulting, data and artificial intelligence (AI), digital marketing, loyalty program design, and more. WillowTree works alongside brands to develop successful loyal

#397: Carter’s: Engaging the Next Generation of Customers with Creative Campaigns and Conversations

Oct 07 2024 23 mins  
Send us a textFounded by William Carter, children’s apparel retailer Carter’s is nearly a 165-year-old company that helps parents navigate parenthood. Today, the company operates more than 1,000 stores worldwide. Carter’s family of brands—including Carter’s, OshKosh B’gosh, Little Planet, and Skip Hop—are recognized across the globe and available online and in Carter�

#396: Hilton: A Growing Portfolio, Strategic Partnerships, and Digital Innovation Create a Better Customer Experience for Guests

Oct 02 2024 27 mins  
Send us a textHilton is a leading global hospitality company with 24 world-class brands for all guests’ stay needs at over 7,800 properties across 126 countries and territories. Through acquisitions that allow for more destination choices, technology innovations that make processes easier for guests, and brand partnerships that offer guests and Hilton Honors members even more ben