She Means Profit

Nov 24 2024 173 ep. 23 mins 12
She Means Profit Podcast artwork

The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

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Maximizing Your Business Value: Five Essential Tips

Nov 24 2024 15 mins  
Have you ever thought of your business as more than just a source of income? In this episode of She Means Profit, I’m diving into the idea of treating your business as a financial asset—one that can appreciate over time and build lasting wealth. Whether you’re planning to sell your business in the future, use it for retirement income, or create a legacy, the steps you take no

Starting a Business in Your 40s and 50s: Reinventing Yourself Through Entrepreneurship

Nov 17 2024 19 mins  
What if midlife was the perfect time to start a business? In this episode of She Means Profit, I explore why more and more Gen X women are stepping into the world of entrepreneurship. If you’re a woman in your 40s, 50s, or beyond, this episode is for you. We’re talking about reinventing yourself, claiming control over your financial future, and finding personal fulfillment in w

Fractional CFO vs. Bookkeeper vs. Tax Accountant: Understanding Key Roles

Nov 10 2024 18 mins  
In this episode of She Means Profit, I demystify the roles of bookkeepers, fractional CFOs, and tax accountants to help business owners understand when and why to hire these experts. Discover how a bookkeeper can manage your daily financial transactions, how a fractional CFO can provide strategic growth planning, and how a tax accountant can navigate complex tax laws. While all thr

Why Personal Finance Matters for Generational Wealth

Nov 03 2024 16 mins  
Are you building wealth that will stand the test of time? In this episode, I'm diving into the final step of the Profit Method Framework: creating generational wealth. If you’ve been following along with the previous steps, you know that building a profitable business is just the beginning. Today, we’re focusing on how to ensure that all your hard work doesn’t just benefit yo

The Power of Influence: Transforming Your Expertise into Impact

Oct 27 2024 15 mins  
Have you ever wondered what it really takes to stand out in your industry and go from simply surviving to truly thriving? In today’s episode, I’m diving into one of my favorite topics—building your influence and establishing thought leadership as a business owner. Influence is step five in my PROFIT Method Framework, and it’s a game-changer when it comes to scaling your bus

How to Get Cash Confident in Business: Essential Steps for Entrepreneurs

Oct 20 2024 16 mins  
What’s the biggest obstacle preventing my business from scaling? For many entrepreneurs like me, it’s not a lack of sales—it’s poor financial management. In this episode, I dive into one of the most critical steps in my Profit Method framework: cash confidence. As I always say, “You need to know your numbers. Without that financial clarity, it’s impossible to grow your

Solving Your Sales Problem: The Foundation of Financial Stability

Oct 13 2024 18 mins  
Do you think you have a money problem in your business? What if the real issue is sales? In this episode, I break down the common misconception that financial struggles are due to poor money management when, more often than not, it’s a lack of sales that’s holding you back. If you’re finding it hard to generate revenue, this episode will give you actionable strategies to prio

Overcoming Fear and Starting Your Own Business

Oct 06 2024 15 mins  
Are you dreaming of leaving your 9-to-5 and stepping into the world of entrepreneurship? In this episode, I dive deep into my own journey of transitioning from a secure job to becoming a full-time business owner. If you’ve ever felt the desire for more freedom, fulfillment, or financial independence, this episode is for you. I start by addressing one of the biggest challenges in

From Comfort Zone to Success: Mindset Strategies for Entrepreneurs

Sep 29 2024 16 mins  
"The way you think determines your success." — Melissa Houston Have you ever wondered why some entrepreneurs thrive while others falter? It’s not just about skills or strategy—it's mindset. In today's episode, we're diving into the first step of my Profit Method Framework: mindset. Why start here? Because your mindset can make or break your business. It’s the foundation on

Unlocking the PROFIT Method Framework: Transform Your Business and Build Wealth

Sep 22 2024 19 mins  
"If it’s too late to start something new, especially a business, let me reassure you: it’s never too late." — Melissa Houston Are you feeling stuck in your business or contemplating a big change in your career? In episode 164 of the She Means Profit podcast, I’m thrilled to introduce the new PROFIT Method Framework, a game-changer designed to guide you through every stage o